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Designed for children ages eight and up, MatchMaster is availableexclusively nationwide at Wal-Mart. This lightweight, easy-to-use electronicgame will be available in royal blue and sky blue with a retail price of$19.96. The game offers seven virtual soccer games and four Infra Red games,allowing players to challenge others to become the ultimate MatchMaster.
"With over three million children in the US playing on soccer teams, theneed for fitness education is prevalent," said Sean Mumbray, founder ofMatchMaster. "As an avid soccer fan, I realized the market had plenty ofvirtual pet games but was lacking interactive, virtual sports games.Therefore, MatchMaster was created to merge my love of the sport with aninformative game reinforcing the importance of a well-balanced life to improveathletic performance."
Players must select their "Daily Routine Planner" during select timeframes, which includes choosing meals, training and sleep to cultivate astronger virtual player. These key elements encourage children to maintain ahealthy "Lifeline", which can be directly related to their daily lives, but ina fun and interactive way. The better coached player will perform at a higherlevel during the seven interactive training games allowing them to accumulatemore points. Once the player masters the training games they can test theirskills against another player using one of the four Infra Red challenges.
The launch of MatchMaster will be supported by an integrated marketingplan including a TV and digital advertising campaign with point-of-saledisplays and visuals in Wal-Mart stores in June. A sweepstakes campaign willcoincide with the launch and run through September 1, 2008 at midnight. Thewinners will be announced on September 15 with over 100 David Beckham Academyprizes totaling nearly $150,000.00. The sweepstake prizes range from a tripfor ten to London to trips to Los Angeles and training courses at the DavidBeckham Academies. Details are available inside each package and online athttp://www.thedavidbeckhamacademy.com.
The David Beckham Academy provides programs for young aspiring athletesaged 4-15 years old. The Academy teaches the importance of hard work, healthyliving, team concepts and understanding the importance of having fun everytime they step on the field.
"The Academy believes the MatchMaster game is a great soccer training aidfor kids as it highlights the importance of a good diet, exercise and the needto train regularly to improve and maintain skills. This game is a fun way tolearn what it takes to become a soccer player and allows kids to challengetheir friends to matches," said Betsy Pollard, General Manager of the DavidBeckham Academy.
"I felt it was a perfect match for the company since the David BeckhamAcademies provide the opportunity for children to learn how to play soccerwhile also being educated about proper nutrition and exercise," said Mumbray.
MatchMaster is the first in a series of virtual sporting games to hit theUS market. Additional games will be announced in the near future.
About MatchMaster
MatchMaster was founded in 2004 by Sean Mumbray in the United Kingdom.The first game launched by MatchMaster was an English version soccer game inwhich MatchMaster signed a license with the English Football Association (FA)just prior to the World Cup Finals in June 2006. MatchMaster games now has aWW Patent across all major sports in the US and offers a large variety ofhandheld games and toys.
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