Softdrinks major Coca Cola is planning to enhance the production of its 'Diet Coke', in view of the increased demand for the product, particularly in urban markets.
Though diet coke contributes just one per cent of the company's total softdrink production, Coca Cola is looking to come out with a new package, considering the demand from customers, Coca Cola India, Area Operations Director Ashok Namboodri said today.
He was here to distribute prizes to the regional winners of a 'Fanta' contest organised by the company.
Annual softdrink sales in the country stand at 18 crore units, with Coca Cola enjoying a 58 per cent market share. The softdrink Fanta, contributed 40 per cent of the total sales of the company, with a huge demand for the drink in Tamil Nadu, he said.
Coca Cola also topped in the orange flavoured category, with a market share of 45 per cent, he added.