Even as speculation persists whether there is indeed a G Spot in women, a new surgical procedure, known as the G-Shot promises to improve the sex lives of couples by pumping a filler in a woman's G spot.
The collagen jab temporarily increases the G-spot's size to that of a 10 pence coin.
The "lunchtime" procedure involves an injection given under local anesthetic and can be completed in just half an hour.
It is certainly proving a hit in Los Angeles where women are rushing to the Vaginal Rejuvenation Institute of America for their fix.
Gynaecologist and surgeon Dr David Matlock who works at the clinic even organises monthly sessions where women tempted by the G shot can come down and discuss the procedure.
"I want to empower and educate, and for women to be in tune with themselves," the Daily Mail quoted him as telling Fabulous magazine.
"Why is it so difficult to accept? Because it's not something like your nose that you can point to that you can see or feel," he said.
More than 2,000 women have undergone the procedure at his clinic since it launched five years ago.
And although women have been flying over to the states to experience the latest treatment, it is also increasingly becoming available in the UK.