Vivial Releases White Paper for Senior Living Providers on How to Use Reviews, Content and Social Media to Complement their Quality Measures

Friday, May 11, 2018 Senior Health News
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DAYTON, Ohio, May 11, 2018 /PRNewswire-iReach/ -- Marketing technology (martech) company Vivial released its latest digital

marketing white paper, Using Reviews, Content & Social Media to Complement Your Quality Initiatives, which explores the powerful tools available to help senior living facilities reach the right audience at the right time in a manner that builds
on what they are already doing as part of their CMS-focused quality programs.

"Whether you're a skilled nursing facility (SNF) participating in the Centers for Medicare & Medicaid Services' (CMS) Value-Based Program (VBP) or a 5-star CMS-related assisted living facility (ALF), you're working hard every day to maintain the highest level of quality for your patients and residents¾and sometimes that means that your marketing efforts are moved to the back burner," said Laura Cole, Vice President of Marketing at Vivial. "In this informative white paper, we'll discuss how the right digital marketing strategy can actually complement your work to drive quality within your organization through reviews, content generation and social media."

It's important to consider that 84 percent of people trust online reviews as much as personal recommendations. This is especially true when looking at a facility to entrust the life of a loved one. This new white paper offers insights on how to best use reviews as part of your digital marketing strategy, including how to ask for  reviews and how to use them to create content that reaffirms your commitment to quality care.

The white paper also shares tips for leveraging your quality achievements through targeted social media outreach. With minimal cost, senior living providers can boost posts to a defined audience based on age, location and interests, allowing them to reach and engage the target demographic and drive conversions.

"Half the battle of good marketing is figuring out what story to tell and what message to distribute," said Cole. "The great work that senior living facilities are already doing provides the story to tell. All that's left is getting the word out, which is where reviews, content and social media come in. Vivial helps streamline all of this for busy professionals."

The full white paper, Using Reviews, Content and Social Media to Complement Your Quality Initiatives, can be downloaded at:

ABOUT VIVIAL:Vivial is a groundbreaking martech company that offers a full range of customer engagement tools to help businesses enhance the way they connect with customers, build loyalty, manage content and track results. We help businesses of all types increase their visibility using turn-key solutions, allowing our customers to get back to running their business while we work behind the scenes to get them results.

Vivial's success is highlighted by recognitions such as: "Fifth Hottest Technology Company," Forbes; "Best Local SEO Company," Top SEO; and the "Green Initiative" award from the prestigious national Communitas Award.

For more information visit

Media Contact: Kristin Deuber, Approach Marketing, (614) 975-4186,

News distributed by PR Newswire iReach:



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