Visitors to Care & Dementia Show Offered Insight into World of Dementia Through Virtual Experience

Tuesday, September 20, 2016 Senior Health News
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LONDON, September 20, 2016 /PRNewswire/ --

Visitors to this year's Care & Dementia Show

(11-12 October, NEC, Birmingham) can experience first-hand just what people with dementia go through on a daily basis with a Virtual Dementia Experience.



The first of its kind in the UK and only the third in the world, the experience takes place onboard a mobile unit and offers an insight into the world of people with dementia. Aimed primarily at those caring for people with dementia, it has been devised to help improve the quality of care and understanding of the condition.

The Virtual Dementia Tour will be at the Care & Dementia Show for the first time, offering visitors two to three-minute taster sessions which will give them an idea just how disorientating living with dementia can be. This is followed by a debrief, explaining how they can change their working practices to accommodate the needs of people living with dementia.

Chris Edwards, Care & Dementia Show Brand Director, comments "With 850,000 people in the UK alone diagnosed with dementia, there needs to be a greater understanding of the condition and how we can better care for people living with the condition. We are very excited to bring this virtual experience to the show so that all of our visitors have the opportunity to access this invaluable resource."

To take part visitors will need to visit the Training2Care stand to make an appointment. Visitors will be equipped with glasses blocking their peripheral vision, headphones generating intense sounds and gloves which numb fingertips. They will then be asked to undertake a number of everyday tasks, all of which become extremely difficult with the props.

Glenn Knight, Managing Director of Training2Care which organises the experience, added "The Virtual Dementia Tour gives an opportunity to understand what we need to change to keep our loved ones at home longer, improve our practice and improve the quality of our care. Scary, isolating, confusing and emotional, this experience should not be missed, and will truly change the lives of people with the condition."

Visitors can register to attend for free at

Notes to editors 

About Care & Dementia Show 2016 The Care & Dementia Show is the UK's largest care home event dedicated to providing industry professionals with the tools to better care for older people. Taking place from 11 - 12th October 2016 at the NEC, Birmingham, the show will attract over 2,500 attendees looking to source new products and services, share best practice and extend their network.

About UBM EMEA UBM EMEA connects people and creates opportunities for companies across five continents and more than 20 industry sectors to develop new business, meet customers, launch new products, promote their brands, and expand their markets through live exhibition, conference, awards programmes, publication, websites, training and certification.

SOURCE Care & Dementia Show

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