Sleepless in Seattle? St. Louis? San Francisco?

Friday, March 5, 2010 General News
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SAN FRANCISCO, March 4 Introduced by the National Sleep Foundation (NSF) to educate the public about the importance of sleep to both health and lifestyle, National Sleep Awareness Week® is March 7-13, 2010.

One very common, but major detriment to adequate, high quality sleep is snoring. NSF research suggests that:

Historically, snoring has been considered an inconvenience rather than a serious medical condition. That perception is rapidly changing. The effects of sleep loss caused by snoring include fatigue, lack of focus and productivity. But more importantly, research now indicates a strong link between loss of sleep and medical conditions such as stroke, heart attack, diabetes and hypertension. Snoring can also have a significant lifestyle impact on couples, and can be a cause of tension or resentment in a marriage or relationship.

SERENO, THE CENTER FOR SNORING SOLUTIONS, a new medical practice based in San Francisco, offers leading-edge, medically proven treatments for snoring in a confidential, professional environment.

Dr. Matthew Mingrone, medical director of Sereno and a board-certified Otolaryngologist, is a specialist in the treatment of snoring and sleep apnea. According to Dr. Mingrone, "Snoring treatments now available are safe, minimally invasive, simple, and potentially life-changing. Sereno is ground-breaking in its unique, patient-centered, and highly effective approach to improving the lives of snorers. We understand and treat this area of medicine specifically, and far more comprehensively than would be undertaken by a traditional medical practice. Sereno is the premier practice in the United States dedicated entirely to the treatment of snoring and mild to moderate sleep apnea."

A recent Sereno patient had the following to say about his treatment, "The level of excellence from pre-patient to post-patient care to results far exceeded my cautious optimism. Last night was the first time since childhood that I didn't snore during a night's sleep. I, along with my father, underwent the minimally invasive procedure to reduce/cure snoring. Our significant others, the true beneficiaries, have been thrilled with the results. Clearly, I'm a believer and so is my father. We recommend this procedure for all our fellow snorers."

Dr. Matthew Mingrone has extensive experience treating snoring and obstructive sleep apnea and has worked with hundreds of patients whose snoring has had an impact on their marriages, relationships, work, quality of life, and general health. Using FDA-approved, minimally invasive procedures, which are virtually painless, Dr. Mingrone makes a positive difference in the lives of his patients. "We recognize the other health issues associated with lack of sleep caused by snoring. While each patient needs to be individually evaluated, we can make a substantial improvement to the condition in most people. Two things are certain: Snoring is nothing to be ashamed of. And snoring is definitely not funny."

Visit to learn more.

-- Approximately 90 million Americans suffer from snoring -- 23% of couples sleep apart because of snoring -- A substantial percentage of couples are too tired or fatigued for a normal sex life


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