NEW YORK, May 4 Reportlinker.com announces that a new market research report is available in its catalogue:
Managed Services Report 2010 - Analysis and Developments
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Mobile Network Operators (MNO's) continue to look to reduce Capex and Opex costs through the adoption of Managed Services from a range of telecoms equipment vendors. Managed Services vendors are now offering a range of services, including the management of the MNO's network, RAN & access infrastructure and network sharing.
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The brand new Managed Services 2010 report provides a timely in-depth analysis of the Managed Services affecting the MNO - with unique hard-hitting case studies of mobile operators partnering with third party specialists and deploying Managed Services today.
Following the adoption of Managed Services, MNO's must consider how best to change their business model and control costs in the face of declining voice revenues and the huge increase in mobile data capacity requirements. The previous MNO business model of being an integrated service provider (from network to billing) is being reappraised in the need for a more flexible solution - how is this effecting your business today? This report will tell you.
Both new MNO's in Emerging Markets as well as new entrant MNO's in Established Markets are considering just what part of their business should remain part of their core business. This includes local access, tower sharing and the establishment of new services using a 3rd party provider.
MNO's are also deciding to move from a closed network to an open network which is positioned to generate interest from third party developers in order to speed product and service innovation. This means that the MNO is getting used to partnering with third party developers and a range of integrators and Managed Services specialists. The development of App Stores by MNO's and handset manufacturers also provides a way of speeding innovation for the MNO which is fighting to maintain "first screen" visibility.
Increasingly the Managed Service provider is basing its sales proposition on being able to provide business transformation with a more adaptable network for the MNO rather than a straightforward percentage cost saving. In part business transformation has become more important as MNO's have become more efficient and cost savings from simple outsourcing have become harder to achieve.
Our brand new Managed Services 2010 report looks at a number of key trends for Managed Services and seeks to answer a number of questions including:
-- How do we define a Managed Service?
-- What types of Managed Services are currently available?
-- What are the Capex and Opex savings from partial network outsourcing?
-- What are the savings to be had from network sharing?
-- How important is network transformation compared with cost savings from Managed Services?
-- How much is the MNO changing its business model to follow an MVNO business model?
-- What types of network outsourcing are being deployed?
-- How are MNO's in Emerging Markets deploying Managed Services?
-- How is the telecoms equipment vendor offering Managed Services?
-- What is the most frequent type of Managed Service provided as a content service?
-- What are the implications of the MNO moving to an open network model?
This new exclusive report at just 100 pages, provides a complete overview of the strategies being adopted by the MNO which include various types of Managed Services including the use of network sharing, outsourcing and partial outsourcing - as well as the use of Managed Services for a range of content services, mobile web portals and end-user applications.
The Managed Services 2010 report examines how the business landscape for the MNO is changing. The emphasis is now placed on partnering and innovation through the use of third-party specialists and application developers in what is becoming a more complex eco-system, and how it effects you.
The MNO is now fighting to maintain its brand visibility in a more crowded marketplace with content providers, handset vendors and internet specialists also disturbing the MNO's traditional relationship with its subscriber base.
Why you should buy this report:
-- Mobile Network Operators: Learn how MNO's are adopting Managed Services in 2010. See from case studies the practices and benefits that are being deployed, both in network sharing and content partnering, the new business models being deployed with some of the future implications of adopting an open network.
-- Vendors: Gain insight into the opportunities and threats being faced by the established telecoms equipment vendor as it provides Managed Services for the MNO and seeks to enable open networks for an MNO.
-- Consultants: Understand the challenges facing the MNO in adopting Managed Services and the future trends which are impacting the MNO's business model.
This unique in-depth report shows you how the Managed Services market will develop worldwide - both technologically and commercially - from 2010 onwards.
You can obtain this report today
Nobody with an interest in the Managed Services market should overlook this new market study. We predict that total revenues will increase and with expanding markets, technological advances and significant un-met needs, this sector offers high commercial potential.
Do you want to harness those opportunities? You can stay ahead by ordering this report today.
Table of Contents
1. PART I: Introduction: A Definition of a Managed Service
1.1 Introduction & a definition of managed services
1.2 Types of Managed Services for the MNO
1.3 The Managed Service value chain for the MNO
1.4 The Key Providers of Managed Services
1.5 The Financial Performance of the key Managed Services
1.6 Alcatel Lucent financial performance
1.7 Ericsson financial performance
1.8 NSN financial performance
1.9 Huawei financial performance
1.10 Telecoms equipment vendor challenges
1.11 Managed Services providers by IT Services companies
1.12 The challenges facing the MNO
1.13 The breakdown of costs that apply for an MNO
1.14 The response from the equipment vendor to the MNO's requirement for cost reduction
1.15 New business models for the MNO
1.16 The distinction between in house, managed services & outsourcing in a MNO context
1.17 Managed Services provided by the MNO in house
1.18 Managed Services provided by a partnership by a 3rd party and the MNO
1.19 Managed Services providers to the MNO (network sharing services)
1.20 The use of network outsourcing
1.21 Summary Box: Orange France network redesign and services case study
1.22 Types of MNO applications delivered as Managed Services by category
1.22.1 Mobile Archive and Storage Services
1.22.2 Mobile Music Services
1.22.3 Mobile TV Services
1.22.4 Mobile Gaming Services
1.22.5 Mobile Messaging Services
1.22.6 Mobile Ringtone Services
1.23 The use of discounted content packages
1.24 The advantages of continued outsourcing by the MNO
1.24.1 MNO partnerships to launch new services
1.24.2 Starhub TV on mobile
1.24.3 SingTel AMPed
1.24.4 Vodafone 360
1.24.5 T Mobile widgets
1.25 Summary Box: Buongiorno content driven business model
1.26 The use of device outsourcing
1.27 The importance of OSS and BSS services
1.28 The blurring between an MNO and an MVNO's business model
1.29 Key Point Summary
2. PART II: Managed Services for the MNO in practice
2.1 Introduction
2.2 Key reasons for deploying Managed Services by the MNO
2.3 The growth in Managed Services
2.4 The most common Managed Services
2.5 Approaches to outsourcing by two new entry MNO's
2.5.1 Yoigo Spain
2.5.2 Play Mobile Poland
2.6 Summary Box: MNO Managed Services case study: India
2.7 The most common types of Managed Services
2.8 Examples of Managed Services deployment
2.9 Managed Services and consumer content
2.10 Billing or charging systems and platforms
2.11 Logistics (including inventory supply, order processing, after sales & customer care)
2.12 Multi media and content platforms
2.13 Music services platforms
2.14 Mobile applications and tools
2.15 Mobile messaging platforms
2.16 Pay to Play TV platforms
2.17 Summary Box: Zed Worldwide Group
2.18 Managed Services content services and the business user
2.19 The challenges of Managed Services for the business user
2.19.1 The increase in network end points
2.19.2 The increase in network capacity
2.19.3 The increase in user generated applications
2.20 MNO Managed Services for large businesses
2.21 Global SLA
2.22 Vodafone Telecoms Management
2.23 Spend Manager Professional
2.24 Key Point Summary
3. PART III: Managed Services cost benefit analysis for the MNO
3.1 Introduction
3.2 The benefits of Managed Services to the MNO
3.3 New business models for the telecoms equipment vendor
3.4 Vendor financing models followed by the telecoms equipment vendor
3.5 The provision of in house network services
3.6 Partial or complete outsourcing
3.7 Network and operations as a core business
3.8 Partial network outsourcing
3.9 Network sharing agreements
3.10 Summary Box: RAN sharing in Spain between Orange & Vodafone case study
3.11 Summary Box: Bharti Airtel outsourcing case study
3.12 The business case for Managed Services for the MNO
3.13 Key Point Summary
4. PART IV: The Future of Managed Services
4.1 Introduction
4.2 The market place for Managed Services
4.3 New types of managed services used by the MNO
4.4 Trends in Managed Service adoption
4.5 Conclusions
4.6 Key Point Summary
Companies Listed
3 Sweden
3 UK
ABC
Accenture
Acision
Alcatel Lucent
Amdocs
AOL
Apple
Arvato Systems
Asiainfo Holdings
AT Kearney
AT&T Wireless
Bharti Airtel
BT
Buongiorno
Canal Plus
Cap Gemini
Cellcast
Channel 4
China Mobile
Cisco Systems
CNN
Congstar
Dailymotion
dna Finland
DU UAE
E Plus
Ericsson
Fonic
Fox
FreemantleMedia
GSM Association
H3G Italy
Hello Cambodia
HP CMS
Huawei
IBM
Idea Cellular
KPN
LiveWire
M:tel
Magitcom Georgia
Materna Communications
Maxis
MediaFlo
Miyowa
Mobicom Mongolia
MobiTV
Motorola
Movistar
MSN
MTN Cyprus
MTV
Nokia Siemens Networks
Nokia Siemens Networks
Olgivy One
Optus
Orange Belgium
Orange France
Orange Spain
Orange Switzerland
Orange Uganda
Orange UK
Orange UK
Paktel
Play Mobile
Player X
RealNetworks
Reliance Communications
RIM (BlackBerry)
SFR
Si Mobil
SingTel
Sky
Smart Communications
Softbank
Sony
Sprint Nextel
Starhub
SurfKitchen
T Mobile Austria
T Mobile Czech Republic
T Mobile Europe
T Mobile Germany
T Mobile UK
T2 Slovenia
Telcel Globe
Telefonica O2 Germany
Telefonica O2 UK
Telefonica Spain
Telenor Pakistan
Telenor Sweden
TeliaSonera
Telstra
TFI Vision
TIM
Transatel
Tunise Telecom
Turkcell
Ufone Pakistan
Universal Music
Verizon Wireless
Vodafone Germany
Vodafone Group
Vodafone India
Vodafone Spain
Vodafone UK
Warid
Yahoo!
Yoigo
Zain East Africa
Zain Saudi Arabia
Zed Worldwide
Zong Pakistan
ZTE
To order this report:
Caring Services Industry: Managed Services Report 2010 - Analysis and Developments
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Nicolas Bombourg
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