Reading Plastic Surgeon Gets a Taste of His Own Medicine, Lets the World Watch

Tuesday, March 28, 2017 Drug News
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Dr. Brian K. Reedy broadcasts cosmetic procedures on Facebook Live to educate patients about popular treatment options

READING, Pa., March 28, 2017 /PRNewswire/ -- What goes on behind clinic doors at a plastic surgery practice is usually

reserved for staff and patients, but thanks to Dr. Brian K. Reedy, anyone with a smartphone or computer can get a glimpse of what treatments are really like. The board certified plastic surgeon and medical director of Berks Plastic Surgery in Wyomissing, PA, has launched a Facebook Live series in which he stars as the patient.

By broadcasting treatments in real time, Dr. Reedy aims to "demystify" popular treatment options for prospective patients: "While there is a lot of great information online about BOTOX, CoolSculpting, and other cosmetic procedures, there's no substitute for seeing a treatment from start to finish, in a real clinical setting." He continues, "By giving patients a sneak peek of what they might experience, we hope to ease anxiety about the 'unknown' that may be holding them back from achieving their aesthetic goals."

By serving as both patient and narrator in the Facebook Live series, Dr. Reedy gives patients a realistic idea of what a treatment can achieve from a knowledgeable plastic surgeon's perspective. "Few cosmetic procedure demonstrations put the plastic surgeon in the patient's chair, but in reality, we take advantage of many of the treatments we offer in our own practices. By sharing my own treatments with the world, I can provide an informative, step-by-step take on how treatment works, what it feels like, and what goes into achieving natural, subtle results."

Dr. Reedy adds that as a mature male, he represents a demographic that can especially benefit from non-surgical anti-aging treatments, and sharing his own experience can help normalize these procedures for men. "It's a common misconception that only women are concerned about an aging appearance. However, stress and aging take their toll on men too, and a growing number of male patients are turning to cosmetic medicine to help them address the effects of aging and maintain their youthful edge." Dr. Reedy elaborates on his patient experience in his own real patient story on the Berks Plastic Surgery website.

The first two "episodes" in the Berks Plastic Surgery Facebook Live feature CoolSculpting non-surgical fat reduction, with Dr. Reedy receiving treatment to reduce his "lovehandles." The two videos have received over 50,000 views to date. Dr. Reedy hints that the Berks county plastic surgery practice plans to feature BOTOX injections, lip enhancement with facial fillers, and even some surgical procedures in future Facebook Live videos.

"We want to feature the most highly-requested treatments we perform here in Reading. CoolSculpting was the perfect procedure to launch with, as we have recently added DualSculpting—which means we can treat two areas at once—to our practice," states Dr. Reedy. Since adding DualSculpting, Berks Plastic Surgery has become the top performing CoolSculpting practice in their region.

The Berks Plastic Surgery Facebook Live videos can be viewed on the practice's Facebook page:

  • Dr. Reedy Gets CoolSculpting, Part 1 (Introduction + Application of Treatment)
  • Dr. Reedy Gets CoolSculpting, Part 2 (Conclusion of Treatment + What Results to Expect)

Dr. Reedy invites anyone interested in learning more about treatment options at Berks Plastic Surgery contact the practice at 610-320-0200 or visit

About Berks Plastic Surgery: Berks Plastic Surgery serves the Allentown, Reading, Harrisburg, and Philadelphia areas of Pennsylvania, providing plastic surgery and dermatology services. Board certified plastic surgeons Dr. Brian K. Reedy and Dr. Scott O. Lindsay perform a full complement of aesthetic surgeries and cosmetic treatments. Reach Berks Plastic Surgery at 610.320.0200 or

Media Contact: Dr. Brian K. Reedy, 610.320.0200.


To view the original version on PR Newswire, visit:

SOURCE Berks Plastic Surgery

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