OPTX: Rodeo Drive Meets Rhode Island

Thursday, June 2, 2011 General News
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JOHNSTON, R.I., June 1, 2011 /PRNewswire/ -- OPTX Rhode Island launched its flagship ultra-boutique optical gallery offering

a shopping experience unrivaled in the eyewear industry. The store's interior design is what a client would expect to find on Rodeo Drive or the Champs-Elysees.

(Logo: http://photos.prnewswire.com/prnh/20110601/NE12307LOGO )


years of planning, Giulio Diamante, M.D. and Lynne Diamante, Esq. have positioned OPTX as a luxury retail optical showroom supported by a medical division delivering the highest level of ophthalmic care. Clients can choose from an extraordinary collection of eyeglasses and sunglasses - a perfect style for every individual. "We are thrilled to deliver this innovative, ultra-boutique shopping experience to our clients-our eyewear collection is one of the finest in the United States," remarked Lynne Diamante, CEO of OPTX.

The optical gallery is unlike any other. The management team cultivated ideas over the years to make OPTX a sought after destination. The 2,500 square foot space features a rich walnut interior accented with brightly lit display niches. Glass shelves individually showcase each frame. A unique curved wall with a vibrant palette of gold and silver supports backlit glass shelves with eyewear projecting gracefully from the surface. The private showing room with faux crocodile leather couches and surrounding mirrors allows for one-on-one consultation. A gleaming, multi-tiered sunglass center serves as a focal point in the retail showroom. With glamorous floor to ceiling beveled mirrors, clients may easily try on any one of the designer frames. In the heart of the space, comfortable, oversized armchairs create an opportunity for friends to sit, talk and experience fashion eyewear together. The CEO states, "Our clients are very pleased and enthusiastically invite others to share their positive experiences here at OPTX. Visiting fashion designers and industry executives have commented on the extraordinary impact of our design influencing a client's willingness to try on and experience high-fashion eyewear."

Dr. Diamante's ophthalmology practice provides highly skilled eyecare at OPTX. The doctor and his medical staff deliver precise and thorough examinations, treatments and advanced eye surgery using the latest technologies. Dr. Diamante's commitment to excellence in eyecare further instills confidence in every OPTX client.

The company has undergone significant growth despite a struggling economy. Lynne Diamante comments, "The success of OPTX is founded on our exceptional client service and our dedication to uncompromising quality at every level." OPTX has partnered with several fashion icons including StyleWeek, Samuel Vartan Collections and celebrated fashion photographers. OPTX elevates the level of chic, daring style that will emerge and catapult the brand to the forefront of being the preeminent leader in eyewear fashion.

OPTX plans expansion to major markets within two years. An invitation only media gala is scheduled for June 11, which will include a runway show displaying the latest trends in fashion eyewear available at OPTX.

OPTX has designated Hasbro Children's Hospital as their chosen charity and will assist them with their philanthropic goals.

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SOURCE OPTX Rhode Island

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