Message to Oregon Residents: Forgo Fad Dieting and Join the Campaign for Healthy Weight

Saturday, May 17, 2008 General News
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PORTLAND, Ore., May 16 The last decade can be defined bythe ups and downs of different fad diets -- which seem to go in and out offashion like shoulder pads and hemlines. Yet, long-term success has beenslim. Two out of three Americans -- including 35 percent of Portlandresidents -- remain overweight or obese.

A new campaign crossing the country, the Campaign for Healthy Weight, israllying Americans behind the healthy weight cause and urging people to thinkmore about their "health" instead of simply a number on the scale. Studiesindicate that small, specific changes in physical activity and calorie intakecan make a big difference. And, people who maintain a healthy weight are lesslikely to be at risk for weight-related health conditions, such as heartdisease. The Campaign will make its stop in Portland on Saturday, May 17,2008 to urge local residents to change their "diet" mindset and elect a newattitude.

Weighing in on the American Diet

A new report called Weighing in on the American Diet found that the numberof adults who say they are on a diet has steadily decreased over the pastdecade. The study, conducted by The NPD Group in collaboration with the MilkProcessor Education Program, found the majority of Americans say they are on adiet for their health and their weight; 68 percent say "feeling healthier" iswhy they're dieting.

People who are watching their weight, however, are making less thanoptimal beverage choices. Coffee, soft drinks, teas and juices are mostlikely filling their glasses and cups, with milk being the fifth mostfrequently consumed beverage -- only 14 percent of all beverage occasions.The report found that adult dieters who made drinking lowfat or fat free milka daily habit were more likely to have a healthier body mass index (BMI), abetter quality diet and were less likely to feel nutrient-deprived, comparedto dieters who didn't.

Milk supplies two nutrients, that along with physical activity, areespecially important when cutting calories -- calcium to prevent bone loss andprotein to help build muscle mass. Studies suggest that drinking therecommended three glasses of lowfat or fat free milk a day along with ahealthy diet can help maintain a healthy weight. Researchers have also foundthat people with higher intakes of milk tend to be leaner and are less likelyto gain excess weight than those who drink little or no milk.

Milk - The Beverage with Your Health Interests at Heart

People who maintain a healthy weight are less likely to be at risk forweight-related health problems, such as diabetes, heart disease, high bloodpressure and some types of cancer. In addition, some studies have linkedmeeting the recommendations for lowfat and fat free milk along with eatingfruits and vegetables to a lower risk for high blood pressure and heartdisease, as part of a heart-healthy diet. The American Heart Association 2007Guidelines for Preventing Cardiovascular Disease in Women emphasize eatingfresh fruits, vegetables and lowfat milk and milk products.

Portland Pledges to Maintain a Healthy Weight

As part of milk's proud support for the American Heart Association'sStart! Heart Walks in cities across the country, the Campaign for HealthyWeight will be at the Start! Heart Walk in Portland this Saturday, May 17 torally Americans to eat right, move more and milk their diets. Participantswill be able to sample delicious, heart-healthy lowfat and fat free milk fromlocal processors UMPQUA Dairy Dari gold/West farm Foods.

To learn more about the Campaign for Healthy Weight and the findings fromthe Weighing in on the American Diet report, log onto to the site can take the healthy weight pledge, get tips on how tomaintain a healthy weight and find out if their beverage choices may bederailing their efforts.

The Milk Processor Education

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