DUMMERSTON, Vt., May 8, 2019 /PRNewswire/ -- With the mushroom category exploding in the natural products marketplace, a strategic alliance between For The Biome™ and Om Mushroom Superfood is a perfect fit. Medicinal mushrooms have been used in Traditional Chinese Medicine for thousands of years, and this new partnership will make them available for the first time as an
For The Biome is the revolutionary new wellness company launched by Paul Schulick, founder of the iconic nutritional supplement company New Chapter, which was acquired by Procter & Gamble in 2012. Schulick was recently inducted into the Hall of Legends, the highest award in the natural products industry. His new company's focus is on nourishing the skin, the body's "third brain," topically, using the most advanced methodologies available. Om Mushroom Superfood is a leader in functional mushroom superfood formulations that are certified organic and vegan.
"For decades I've respected the wisdom of mushrooms for their therapeutic value as potent, health-promoting superfoods," says Schulick. "For this reason, I expressly chose Om to be our partner. They're known for developing the purest, most efficacious products—certified organic, and grown in the United States."
In the 1990s, Schulick introduced functional mushrooms in his formulations at New Chapter and launched Reishi 5 fungi-medicinals, which boosted early consumer interest in mushroom health applications. Today, he aspires "to make the best skincare and beauty products in the world harnessing timeless mushroom wisdom while supporting the global biome."
"Our dual-stage fermentation process is on the cutting edge of skincare formulations," says Schulick. "It not only generates valuable nutrient-rich compounds but supercharges existing compounds to deliver mushroom topicals with unrivaled bioavailability and effectiveness. Applying fermented mushrooms directly to skin tissue provides incredible benefits—including the unmatched ability to improve appearance by countering hyperpigmentation, enhance the immune system, and protect against premature skin aging and wrinkle formation, as well as blue light radiation."
For The Biome has begun to confirm in their own research that their formulations incorporating Om's mushrooms show potential benefits for cellular antioxidant protection, reduced free radical production by inflammatory cells, and support of mitochondrial membrane potential. "Not only do these products help create a natural barrier to block environmental stress, we expect that they will acknowledge the body's connection to the mind and help regulate internal stress," says Schulick.
"I'm delighted to collaborate with Paul Schulick," says Sandra Carter, MA, MPH, PhD, co-founder of Om Mushroom Superfood. "Supplying our organic mushrooms to For The Biome for their unique topical formulas will expand our mission of health with this superfood kingdom. Along with my co-founder, Steve Farrar, a mycologist with 30+ years' experience, I encourage you to try the benefits of Om Mushrooms and enjoy a new level of vibrancy and wellness."
This summer 2019, For The Biome will release their flagship products, Adapt Essence Spray™ and Invigorate Powder Mask™, featuring a blend of reishi, lion's mane, chaga, maitake, and king trumpet mushrooms sourced from Om Mushroom Superfood.
Media contact: Dean Draznin Communications 641 472 2257 firstname.lastname@example.org
Om Mushroom Superfood : Sandra Carter email@example.com
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SOURCE For The Biome
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