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Crimson's business intelligence platform aggregates data and appliessophisticated algorithms to help hospitals elevate physician performancerelated to quality and cost. The Advisory Board Company selected Crimson basedon its industry-leading analytics, unmatched innovation and successfuldeployments across numerous hospitals and systems. In addition, the Crimsonplatform strongly complements the existing portfolio of programs anchored byanalytical tools at The Advisory Board and creates a powerful national datasetfor member benchmarking and future research endeavors.
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"We are very excited to work as part of The Advisory Board team and tocontinue building innovative physician management solutions for hospital andphysician organizations," said Michael Kadyan, Chief Executive Officer ofCrimson. "The Advisory Board's rock-solid operations, sales and supportinfrastructure and national member base will serve to expand our originalvision at Crimson and enable us to further accelerate product development andservices to customers."
Silverton Partners, Crimson's institutional investor is also excited aboutthe acquisition. "Crimson has played a critical role in helping hospitals andsystems improve physician performance," said Bill Wood, Partner at Silverton."It is an exciting new step for Crimson to become part of such a wellrespected organization that is focused on serving this same market with acomprehensive set of products and services."
The Advisory Board Company serves a membership of more than 2,700 leadinghospitals, health systems, universities and other mission-driven enterpriseswith services including research, executive education and development,decision-support tools, and consulting.
"We are thrilled to join forces with Crimson to help our members improveclinical resource utilization and outcomes in a healthcare market that isincreasingly focused on value-based purchasing, pay- for-performance, andenhanced physician management," said Frank Williams, Chairman and ChiefExecutive Officer of The Advisory Board Company, "Given the importance ofthese issues to our membership, we are excited to have the opportunity to linkour best practice research and process insights to the Crimson analyticsplatform in order to elevate physician performance. We look forward to thegreat success of this new addition to our portfolio of membership programs."
About Crimson
Crimson is an Austin, Texas-based provider of data, analytics and businessintelligence software to hospitals, health systems, and physician clinics.Crimson customers include Memorial Hermann Healthcare System, Baylor HealthCare System, Scott & White Hospital, Singing River Hospital System and MissionHospitals. More information can be found at www.crimsonservices.com
SOURCE Crimson