Amway Global #1 in Online Health & Beauty Sales for Seventh Consecutive Year - Internet Retailer

Thursday, May 13, 2010 General News
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GRAND RAPIDS, Mich., May 12 /PRNewswire/ -- Amway Global Independent Business Owners (IBOs) have once again propelled the

company to the top spot in online Health & Beauty (H&B) sales. According to Internet Retailer's annual Top 500 Guide to the web, Amway Global is ranked first in the Health & Beauty category for the seventh consecutive year, and 27th
in overall web sales.

Amway Global is the North American affiliate of Amway Corp., a worldwide leader in direct selling, with more than three million IBOs in more than 80 countries and territories. Amway Global's Top 500 Guide ranking is based on estimates made by Internet Retailer, since Amway Corp. does not report sales by individual market. Enterprise-wide sales for Amway Corp. were $8.4 billion in 2009.  

According to Internet Retailer estimates, Amway Global's online sales were more than $885 million in 2009.

"We are extremely proud to be number one in online health and beauty sales for seven straight years," says Steve Lieberman, Amway Global's Managing Director. "Our leadership in this category is largely due to the high quality and appeal of our major health and beauty brands, NUTRILITE supplements and ARTISTRY skin care and cosmetics. The real credit, however, belongs to the dedicated Independent Business Owners who drive our sales."

NUTRILITE is the world's leading brand of vitamins, minerals and dietary supplements, based on 2008 sales, and ARTISTRY skin care and cosmetics is one of the world's top five largest-selling prestige brands of facial skin care and colour cosmetics (based on a study by Euromonitor International).

The NUTRILITE and ARTISTRY brands are among more than 450 unique, high-quality products manufactured and marketed by Amway Corporation.  These exclusive brands are supported by more than 60 Research & Development labs worldwide, approximately 500 patents, and a 180-day money-back Satisfaction Guarantee.

Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2009 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in key categories.

About Amway Global

Based in Ada, Mich., Amway Global is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor is the parent company of Amway Corporation, Access Business Group LLC and Alticor Corporate Enterprises. The company offers consumer products and business opportunities, as well as product development, manufacturing and logistics services in more than 80 countries and territories worldwide. The company reported annual sales of $8.4 billion for the year ending December 31, 2009.

About Internet Retailer

Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine that is at the core of an e-commerce conference and four directories that serve the retailing community. The Internet Retailer family of products focuses on the Internet's vital role in a wide array of retailing activities, including web merchandising, supply chain management and multichannel integration. Its 42,500 subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer's circulation represents the largest multichannel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed four times a week to 30,000+ opt-in subscribers, operates the largest retailing information web site,, sponsors the largest conference in the e-retailing industry and publishes an annual ranking of the 500 largest web sites.

SOURCE Amway Global


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