BOCA RATON, Fla., April 22 This month, the trailblazing company whose Smart for Life Cookie Diet products have become the fastest-growing weight management company in North America, now introduces underWAY(TM) - a scientifically formulated, appetite suppressing line of great tasting healthy beverages. Better Health Beverage is proud to announce that underWAY, in 3 delicious flavors, is now available in Discount Drug Mart locations throughout Ohio.
Co-host of ABC's Dancing with the Stars, celebrity and "momtrepreneur" Brooke Burke was named brand spokesperson by underWAY(TM). "I am proud to align myself with a product that provides the first real solution to a common problem faced by everyone - hunger pangs," said Brooke Burke. "As a busy mother of four children with a hectic work schedule, I try to eat healthy and maintain energy and underWAY gives me an easily portable solution to keep me feeling full through to my next healthy meal or snack."
"Following a successful launch of our Smart for Life products within Discount Drug Mart, we're excited to launch underWAY while also sponsoring the Cleveland Cavaliers during their season and into the NBA Playoffs," said Richard Kayne, COO of Better Health Beverage. "The Cavaliers are spreading excitement throughout the state and we're proud to be a part of it. In addition, to support our product launch with Discount Drug Mart, we will have a regional TV media blitz in Cleveland, Dayton and Columbus to help support the trial and traffic for Discount Drug Mart."
underWAY's key ingredient HeroFiber(TM) was developed by Dr. Sasson Moulavi (Dr. Sass), M.D., a Board Certified Bariatric Physician and graduate of University of Toronto and McGill University, who has dedicated his life's work to finding easily palatable solutions to help Americans curb their hunger. HeroFiber helps to fill the stomach and reduce hunger pains, allowing dieters to consume less. In addition to all the healthy appetite suppressing fiber in every 16oz. naturally flavored underWAY bottle, the three all-natural flavors - Acai-Pomegranate, Grape and Orange - have consumers raving about the taste. With a mere 10 (low glycemic) calories per serving and no hidden sugars, sodium or caffeine, underWAY(TM) is truly the healthy way to put hunger on hold.
Discount Drug Mart, an Ohio-based drug store chain, opened its first store in 1969. Currently operating 69 stores, the company expects to announce further expansion in 2010. The Discount Drug Mart mission is to provide customers with a quality shopping experience by providing a wide selection of products and services, low prices and superior customer service, all with the convenience of one-stop shopping.
For more information, please visit http://www.under-way.com or contact:
Jessica Lieberman or Roxanne Ierino of Behrman Communications at 212.986.7000
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High resolution photos, TV spots and interviews are available upon request.
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SOURCE Better Health Beverage