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Webcast and Audio News Conference to Explore Innovative Programs that Improve Consumers' Health

Wednesday, October 1, 2008 General News J E 4
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Blue Cross and Blue Shield Companies to Discuss Program Details, Outcomes, Implications



CHICAGO, Sept. 29 /PRNewswire-USNewswire/ -- The Blue Cross and Blue Shield Association (BCBSA) will present a webcast on Monday, Oct. 6, exploring innovative healthcare programs that are promoting health and wellness. From halting the rise in obesity among elementary school children to increasing statin therapy utilization while decreasing costs, BlueWorks initiatives have been recognized by BCBSA and Harvard Medical School's Department of Health Care Policy as health care innovations that help people lead healthier lives. Four of these ground-breaking programs will be discussed during the webcast. Though developed in response to local needs, each program has the potential for broad national reach.



WHAT: Online presentation and discussion of innovative and successful BlueWorks programs that are helping consumers live healthier lives



WHEN: Monday, October 6, 2008

1:30 p.m. EDT / 12:30 p.m. CDT / 10:30 a.m. PDT



WHO: - Dr. Carole Flamm, Executive Medical Director, Office of Clinical Affairs, BCBSA

- Dr. Bruce Landon, Associate Professor of Health Care Policy and of Medicine, Department of Health Care Policy, Harvard Medical School

- Mary Kay Holleran, RN, Director, Caring Program, Blue Shield's Caring Foundation (Pennsylvania)

- Dr. Tom Tran, Divisional Vice-President of Pharmacy Programs, Blue Cross and Blue Shield of Texas

- Grace Ting, Health Services Director, Anthem Blue Cross (California)

- Christy Oliver Reeves, Executive Director, Blue Cross and Blue Shield of Louisiana Foundation



TO JOIN: For audio and visual streamed to your PC, log on to:

www.BCBS-LS.webex.com

For audio only, dial (866) 394-6207 and enter Conference ID #: 670-40-545



If this is your first time participating in a WebEX presentation, the meeting software will need to be downloaded to your computer. This can be automatically downloaded when you login to the Web meeting. However, some systems restrict this automated set-up. It is therefore recommended that all participants manually download and install the WebEx Event Manager (https://webexevents.webex.com/ec0507l/eventcenter/support/eventManager.do?siteurl=webexevents) prior to the Web meeting. If you need assistance with this download, contact your local Help Desk or go to http://www.talkpoint.com/viewer/help.asp.



For more information and to confirm your attendance on the webcast, please contact Katie Kunec at (202) 585-2766 or kkunec@powelltate.com.



SOURCE Blue Cross and Blue Shield Association
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