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Usher Teams With Body By Milk to Give Teens Once-in-a-Lifetime Opportunity

Tuesday, December 16, 2008 General News J E 4
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CHICAGO, Dec. 16 The Body By Milk campaign -- famous forputting white 'staches on some of the biggest stars -- has teamed up with thefive-time GRAMMY(R)-Award winning and multi-platinum selling artist, Usher, toturn the creative dreams of teens nationwide into reality with the Body ByMilk got noise? music video program.

The exciting new program will give 20 lucky teens the chance to flex theircreative muscle by directing and producing music videos for Usher, reachingmillions of people with their talent. Teens won't be watching from thesideline; they'll be calling the shots on set, collaborating with Usher fromvideo concept to final cut.

"I am so excited to be the first artist involved with the Body By Milk gotnoise? music video program, as it gives me another way to give back, inspireyoung people and also reinvent music videos," said Usher. "It also sends outa message to my fans about the importance of healthy living. That's somethingI believe in and want teens to recognize."

got noise? meet Usher!

From December 16 to January 31, teens ages 13 - 18 from across the nationcan apply online at http://www.bodybymilk.com for their chance to make a musicvideo from Usher's new 2009 album. No experience is necessary, andparticipation is free.

Usher will be on set to collaborate and perform with the two teen crews,who will get seven days to create, shoot and edit his music video. Aftershooting wraps, the two teen-created music videos and the originalstudio-created version will then be showcased online athttp://www.bodybymilk.com. America will view and vote for their favorite musicvideo from April 1-30, 2009. In addition to bragging rights, the winners willscore V.I.P. Usher concert tickets, Final Cut Pro editing software and AppleMacBook Pro laptops to continue creating after the final cut.

got noise? get going!

Through the got noise? music video program, Body By Milk, along withUsher, will help raise awareness of the importance of smart beverage choicesin the fight against obesity and encourage teens to show the many ways theyinclude milk in their diets.

"This exciting program brings together things that are important to teens'lifestyles -- music and pop culture -- with things that are important to theirhealth -- drinking lowfat or fat free milk, eating right and moving more,"said Julie Buric, vice president, Marketing for Body By Milk. "With the helpof Usher, we hope the Body By Milk got noise? music video program will help usto continue to make a difference to the health of America's youth."

Usher will become the latest celebrity to join the "Body By Milk"campaign, which encourages teens to drink three glasses of lowfat or fat freemilk every day, eat right and be active to stay lean and healthy.Complementing the campaign, Usher believes that staying active and healthy iskey to creativity and top performance. His Body By Milk ad will debut inSpring 2009.

About Body By Milk's got noise?

The got noise? competition was created by the team at Body By Milk, andChicago-based film production company, Dreaming Tree Films, who developscreative programming for teens nationwide. The goal of the competition is toencourage teens to lead active and healthy lifestyles and connect them tohealthy outlets for self-expression, music and movies. Teen video-makers areinspired through this unique and confidence boosting experience.

About Body By Milk

Body By Milk(R) is part of the National Milk Mustache "got milk?(R)"Campaign, a multi-faceted education program focused on the health benefits ofmilk. The campaign is managed by the Milk Processor Education Program(MilkPEP) in Washington, D.C., which is funded by the nation's milkprocessors, who are committed to increasing fluid milk consumption. Lowe NewYork is the creative agency for the National Milk Mustache "got milk?(R)"Campaign.

About Usher

At 30 years old, Usher Raymond has achieved global superstardom that'staken him from the top of the Billboard charts, to the Broadway stage, to theboardroom. After selling 35 million albums worldwide and winning countlessawards and accolades, including five GRAMMY(R) awards, Usher truly has reachediconic status. got noise? is a natural extension of his love and empowermentof teens. As the visionary leader behind his own "New Look Foundation," Usherempowers youth to jumpstart careers in the entertainment and sportsindustries.

About Usher's New Look Foundation

Usher's New Look was established to empower youth from underservedcommunities by giving them the skills necessary to enter careers in the sportsand entertainment industry with the intent of increasing their economic statusand decreasing at-risk behavior. The foundation accomplishes this throughexposure, experience and employment opportunities. For more information aboutUsher's New Look, visit http://www.ushersnewlook.org.

SOURCE Milk Processor Education Program
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