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TransMedia Group Retained by Renowned Plastic Surgeon Dr. Jeffrey Lagrasso to Share Beauty Trends, Warnings and Medical Perspective Previously Limited to the Rich and Famous

Monday, January 12, 2009 General News J E 4
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JUPITER, Fla., Jan. 12 Dr. Jeffrey LaGrasso(www.LaGrassoMD.com), Board Certified Plastic Surgeon and CraniofacialSurgeon, has retained TransMedia Group so that he can share the latest medicaltechniques, trends and warnings, not only with his elite clientele, but withmen and women everywhere.

"Dr. LaGrasso wants to inform consumers, for example, about some of theless desirable consequences the economic recession is having on plasticsurgery," said TransMedia Group Vice President Jennifer Weinstein. "We'll bereaching out to multimedia outlets and reporting on the disturbing trend thatsome plastic surgeons are recommending more affordable, but less effective,products and procedures in an effort to keep their struggling practicesafloat."

TransMedia Group (www.transmediagroup.com) said Dr. LaGrasso recentlybrought his Beverly Hills and New York City training to Jupiter, Fl, where heperforms state-of-the-art, cutting-edge surgical and non-surgical rejuvenationprocedures, including trans-axillary breast augmentation, S-Lift, short scarface lift, rhinoplasty and tummy tucks.

"Another story we're developing features Dr. LaGrasso's top medicaltechniques and procedures designed to help men and women stay in the workforcelonger, now that so many have seen their 401k's devastated by the deepeningrecession," said Weinstein. "He's seeing a spike in aging baby boomers whowant to invest in appearing more youthful and attractive for employmentpurposes."

The media campaign will present Dr. LaGrasso not only as a pioneer inplastic surgery, but will highlight his remarkable achievements and trainingin Pediatric Plastic and Craniofacial surgery. One of the surgeons acclaimedin 2006 for separating conjoined twins attached at the stomach and hip, Dr.LaGrasso completed his Craniofacial and Pediatric Surgery fellowship at theprestigious Children's Hospital of Los Angeles, was the Director ofCraniofacial Surgery for the state of South Carolina and performed countlessprocedures at the world-renowned Cedars-Sinai Medical Center in Beverly Hills.

"In addition to stunning cosmetic procedures, Dr. LaGrasso performslife-altering reconstructive surgeries on breast cancer survivors and childrenwith complex deformities. We'll have many media opportunities in many topicareas," added Weinstein.

Dr. LaGrasso has been published in the Journal of Plastic ReconstructiveSurgery, named the "Most Trusted Cosmetic Surgeon" in Columbia, SC, and hasbeen featured on news programs, most notably for his role in advancingpediatric plastic surgery care.

CONTACT: Jennifer Weinstein 561-750-9800 x227

SOURCE TransMedia Group
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