CHICAGO, March 15 Working together for a better world, reggae musician Bob Marley's Family, along with HoMedics, introduced The House of Marley in Chicago last night. Dedicated to benefit people and the planet, The House of Marley is committed to developing innovative products, adhering to Marley family values: Equality, authenticity, charity and sustainability.
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"We the Marley family are ecstatic to partner with HoMedics. Our father used music as a tool to share his vision with the world and it's our turn to help people of the earth," said Cedella and Rohan Marley.
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In Q4, 2010, a collection of boom boxes, docking stations, ear buds and headphones will debut, leading to the introduction of additional consumer categories. The House of Marley will strive to create eco-friendly offerings, utilizing leathers, woods, bamboo and recycled plastics and fabrics.
"We are excited to announce this partnership with Marley & Co.," says Alon Kaufman, CEO of HoMedics. "We translated family values into the design DNA of our products, focusing on details that portray unity, peace and equality."
An affinity program will enable everyone to support Marley's vision of hope and unity. Through unique products and the reinvestment of proceeds, people and charities from around the world will benefit. The focus will be on three main causes that will change the world forever: youth, planet and peace.
"The Movement will feature less-waste packaging to reduce its carbon footprint, making the entire process, from design to disposal, one with the earth," says Jamie Salter, CEO of Marley & Co.
ABOUT The House of Marley:
Working together for a better world, The House of Marley was created from the belief in Bob Marley's vision of "One Love," offering a range of earth-friendly, innovative products that adhere to the Marley family core values: equality, unity, authenticity, charity and sustainability.
www.thehouseofmarley.com.
ABOUT HoMedics:
HoMedics is the number one name in health and wellness around the world. Created with the highest quality components, HoMedics invests in the latest technological advances to provide products dedicated to restoring everyday balance. www.homedics.com.
ABOUT Marley & Co.:
Marley & Co. is a lifestyle branding company offering unique partnerships with leading manufacturers and retailers worldwide to create branded products that represent the association of the legendary musician Bob Marley. www.marleyandco.com.
SOURCE The House of Marley
