Sports Nutrition Retail Mogul Jeremy Deluca Signs as MusclePharm President and Chief Marketing Officer
DENVER, May 26, 2011 /PRNewswire/ -- MusclePharm Corporation, a Nevada corporation ("MusclePharm" or the "Company") (OTCBB: MSLP), an expanding U.S. nutritional supplement company, is pleased to announce that Jeremy Deluca, the former Bodybuilding.com President, will be joining MusclePharm's Executive team as Co-President and Chief Marketing Officer.
Together with his brother Ryan, Deluca helped create and grow the Bodybuilding.com brand to incredible heights. Today it is the largest online sports nutrition company in the world, boasting annual sales of more than $200 million, providing Deluca with one of the most impressive track records in the industry.
"Jeremy will be an invaluable asset and we are very excited to have him on the MusclePharm team," MusclePharm CEO Brad Pyatt stated. "In my opinion, Jeremy was the biggest free agent this industry has ever seen, and it's a testament to our company that he signed with MusclePharm. Adding Jeremy will be a huge part of our overall growth strategy as we continue to expand in hopes of dominating the industry."
While at Bodybuilding.com, Deluca helped the site become the most visited bodybuilding and fitness online destination in the world with an innovative marketing and promotions mindset. The company now sells more than 12,000 products from nearly 600 brands worldwide.
MusclePharm has quickly become one of the top brands on the Bodybuilding.com website, which draws more than 300,000 unique daily visitors, taking place on the site's top 10 best-selling supplement brands list. Two of the company's award-winning and popular products, Assault and Shred Matrix, were among the website's top-selling products.
"I am thrilled to be joining the MusclePharm team. I have known this management team since day one and recognize the tremendous amount of work that they continue to exert for long-term success," Deluca commented. "Bringing proven success from this industry to an already aggressive and focused management team, I am confident that MusclePharm will achieve even greater success in both the long and short term future."
ABOUT MUSCLEPHARM CORPORATION
Headquartered in Denver, Colorado, MusclePharm is a healthy life-style company that develops and manufactures a full line of National Science Foundation approved nutritional supplements that are 100% free of banned substances. Based on years of research, MusclePharm products are created through an advanced six-stage research protocol involving the expertise of top nutritional scientists and field tested by more than one hundred elite professional athletes from various professional sports leagues including the National Football League, Mixed Martial Arts, and Major League Baseball. The Company's products address all categories of an active lifestyle, including muscle building, weight loss, and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm is sold in over 120 countries and available in over 5,000 U.S. retail outlets, including GNC and Vitamin Shoppe. MusclePharm products are also sold in over 100 online stores, including bodybuilding.com, Amazon.com and Vitacost.com. For more information, please visit www.musclepharm.com.
FORWARD LOOKING STATEMENTS
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
Investor Contact:Cory GregoryPresident303-396-6100 http://www.musclepharm.com
SOURCE MusclePharm Corporation