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Sports And Fitness Nutrition - Global Trends

Tuesday, February 2, 2010 General News
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NEW YORK, Feb. 1 Reportlinker.com announces that a new market research report is available in its catalogue:

Sports And Fitness Nutrition - Global Trends
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Sports and fitness nutrition products are gaining momentum primarily due to changing consumer attitude towards health and well-being. Products meant for athletes and body builders are now finding their way into mainstream consumer markets. The role of sports nutrition products has witnessed a paradigm shift from 'muscle building' to one that promotes good health and stamina. Innovative energizing concepts, foray into emerging markets, and aggressive positioning of products with strong marketing back up, have also bolstered these markets.
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These and other market data and trends are presented in "Sports and Fitness Nutrition: Global Trends" by BizAcumen, Inc. Our reports are designed to be most comprehensive in geographic coverage and vertical market analyses.

SPORTS AND FITNESS NUTRITION BMR-3011

CONTENTS

1. METHODOLOGY 1

Study Reliability and Reporting Limitations 1

Disclaimers 2

Quantitative Techniques & Reporting Level 3

2. GLOBAL MARKET OVERVIEW AND OUTLOOK 4

Market to Experience Buoyant Growth 4

Caffeine Pressures Relax 4

Scouting for New Pockets of Growth 4

Sports Drinks Market Champions Volumes 5

High Profile Marketing Energizes Energy Drinks Segment 5

Market Snapshots 6

Purchasing Choices of Consumers 6

Distribution Scenario 7

Exercise - Definition and Evolutionary Insight 7

Fitness Industry - A Primer 8

Sports Industry in the Past Decade 8

Do Trends Translate into Sales? 8

3. PRODUCT FACTS 9

Foods and Drinks 9

Sports/Energy Bars 9

Sports/Energy Drinks 9

Powders to Mix 9

Supplements 9

Amino Acids/Derivatives 9

Herbal Products 10

Prohormones 10

Vitamins/Minerals 10

Others 10

4. GROWTH DRIVERS IN THE SPORTS NUTRITION INDUSTRY 10

Non-Athletes Driving Sales 10

Sports Drink: Always Youthful 10

Future Alternatives in Sports Nutrition 10

Potential Winners 11

Growth Strategies of Producers 11

Healthy Soft Drinks 11

Role of Consumer Awareness Programs 11

Role of Sports Magazines 12

Demographics 12

Product Developments 12

5. TRENDS AND ISSUES 13

Sports Nutrition: Expanding Horizons 13

Third Party Endorsements: Success Formula 13

Muscle Tussle 13

Consumer Trends in the Sports and Fitness Nutrition Market 13

Women are Going Places 13

Packaging Trends 14

Packaging Suitable for Children's Use 14

Pros and Cons of using Sports and Fitness Nutrition Products 14

Special Care for Female Athletes 15

Disordered Eating 15

Perils of Disorder Eating 16

Menstrual Dysfunction 16

Decreased Bone Mineral Density 16

Potential Consumer Segments 16

6. CORPORATE DEVELOPMENTS 17

Nature's Products Takes Over Champion Nutrition 17

AG Barr Acquires Taut 17

Cadbury Schweppes Concludes Demerger 17

Quaker Unleashes All Natural Multigrain Chewy Granola Bars 18

Clif Bar & Company Launches Minis in Clif and Luna Bars 18

PepsiCo Introduces Reformulated Varieties of Aquafina Alive 18

PepsiCo Introduces New SoBe Life Water 19

Natural Nutrition Rolls Out Natural Fusion Fruit Bar Line 19

Plethico Pharmaceuticals Takes Over Natrol 19

Darwin Private Equity Acquires Maximuscle Ltd. 19

Purple Beverage Merges with Red Carpet Company 19

EBIG to Acquire 15% Stake in Rhino Two Horns 20

DC Brands International to Acquire Hard Nutrition 20

Nestle Closes Novartis Medical Nutrition's Acquisition 20

Coca-Cola Company Completes Energy Brands' Acquisition 20

Natrol Acquires Medical Research Institute 21

Hansen Natural and Anheuser-Busch Extend Distribution Agreement 21

Redux Holdings Acquires Koloseum Nutritional Sciences 21

The Hain Celestial Group Acquires Avalon Natural Products

from North Castle Partners 21

NuVim® Dietary Supplement Adds NutraFlora® Prebiotic Fiber 22

HealthSport Acquires Innozen 22

Carrington Signs Supply and Trade Agreement with Mannatech 22

Max Muscle Opens the First Store in Oregon at Bend 22

The Coca-Cola Company Purchases Remaining Stake in CCBPI 23

Hansen Signs Distribution Agreement with PepsiCo Canada 23

The Coca-Cola Company Takes Over FUZE Beverage LLC 24

Millennium Biotechnologies Unveils Advanced Sports

Nutritional Product, Surgex(TM) 24

AST Sports Science Rolls Out Advanced Performance Supplement,

BETA-X 24

Snapple Launches LYTeWater and Antioxidant Water 24

AST Sports Science Unveils New Muscle- Building Performance

Bars, Musclebar 25

Clif Bar & Co. Rolls Out LUNA Sport(TM) for Women Athletes 25

Clif Bar & Co. Rolls Out Clif Mojo(TM) 26

PepsiCo Rolls Out Two New Products, G2 and Propel 26

Clif Bar Launches Hot Drinks and Hot Chocolate for Cold

Weather Athletes 26

CCNA Launches Vault and Vault Zero Soda Drinks in US 26

Luna Introduces Nutrition Bar for Women 27

Pharmavite Launches SOYJOY Nutrition Bar 27

Uplift Nutrition Inc Re-launches Products under New Active

Uplift Brand 27

SunnRooibos Introduces ReddRox, Sports Drink 27

VV Food & Beverage Launches SOYJOY Baked Product 28

Coca-Cola North America Introduces Diet Coke Plus(TM) 28

Natrol Launches Acai Dietary Supplement 28

BPW Launches Enviga, Sparkling Green Tea 28

WheyUp Launches Sports Drink 29

LUNA® Launches LUNA Elixir® Portable Organic Drink Mix for Women 29

7. MAJOR PLAYERS 29

Abbott Nutrition (USA) 29

Experimental & Applied Sciences, Inc. (USA) 29

AST Sports Science (USA) 30

Body Wise International, Inc. (USA) 30

Champion Nutrition, Inc. (USA) 30

Clif Bar, Inc. (USA) 30

Coca-Cola Co. (USA) 30

Dr Pepper Snapple Group, Inc. (USA) 30

Dymatize Enterprises, Inc. (USA) 31

GlaxoSmithKline Plc (UK) 31

Hansen Natural Corporation (USA) 31

Kraft Foods, Inc. (USA) 31

Laboratoires Physcience (France) 32

Maximuscle Ltd (UK) 32

MuscleTech Research and Development Inc. (Canada) 32

NBTY Inc. (USA) 32

Nestle SA (Switzerland) 32

Nestle Nutrition (Switzerland) 33

Nestle Waters (France) 33

Optimum Nutrition Inc. (USA) 33

Otsuka Pharmaceutical Co., Ltd. (Japan) 33

PepsiCo Inc. (USA) 33

The Quaker Oats Company 34

Red Bull GmbH (Austria) 34

Seven Seas Ltd (UK) 34

Slim-Fast Foods Company (USA) 34

Schiff Nutrition International, Inc. (USA) 34

Yakult Honsha Co., Ltd. (Japan) 35

8. GLOBAL MARKET ANALYTICS 35

9. THE UNITED STATES 48

A Note on Health and Fitness Activities in the US 48

Why are Fitness Companies Targeting Baby Boomers? 48

Sports and Fitness Habits of Americans 48

Free Weight: Carrying Great Appeal 49

Trends and Issues 49

Growing Adoption by Mainstream Consumers 49

Are Sportspersons Major Targets for Marketers? 49

Good Health Buyers 50

Enhancement: Key Term in Sports Nutrition 50

Field of Sports Nutrition and Diet 50

Segmental Perspective 51

Sports Drinks - Game for a Bright Future 51

Sports Drinks: Teenager's Favorite 51

Retail Scenario 52

Energy Drinks in the US 52

Energy and Nutrition Bar Segment 54

High-Growth Bars: Targeting a Wider Audience 54

Major Trends and Issues 54

Protein Powders 55

Meal Replacement 55

Ready-To-Drink Shakes 55

US Market for Sports & Fitness Nutrition - A Review of Past

Statistics 56

10. CANADA 60

11. JAPAN 61

Sports/Energy Drinks Market in Japan 61

Competitive Framework 61

Historic Perspective 62

Market Trends 62

Retail Scenario 63

12. EUROPE 65

a. France 68

b. Germany 69

c. The United Kingdom 71

d. Italy 73

e. Spain 75

f. Rest Of Europe 76

13. ASIA-PACIFIC 79

Major Regions/Countries 79

Australia 79

China 79

New Zealand 79

Pakistan 79

Malaysia 79

Thailand 79

Trends & Issues 80

Reformulations and New Market Segments, Emerging Areas of Focus 80

Australasia to Witness Growth in Functional Drinks Market 80

14. LATIN AMERICA 82

Trends & Issues 82

Latin American Market to Emerge as a Hotspot for Sports and

Energy Drinks 82

Major Markets 82

Brazil 82

15. REST OF WORLD 84

EXHIBITS

Table 1: Percentage Breakdown of Leading Brands in the Global

Sports Drinks Market - 2006

Table 2: Percentage Breakdown of Leading Brands in the Global

Energy Drinks Market - 2006

Table 3: Global Sports & Fitness Nutrition Market by Region

for the Period 2007-2015 (Sales in US$ Million)

Table 4: Percentage Breakdown of Global Sports & Fitness

Nutrition Market by Region for the Years 2008 & 2012

Table 5: Global Food & Drinks Consumption in Sports and

Fitness Nutrition Market by Region for the Period 2007-2015

(Sales in US$ Million)

Table 6: Percentage Breakdown of Global Food & Drinks

Consumption in Sports and Fitness Nutrition Market by Region

for the Years 2008 & 2012

Table 7: Global Food & Drinks Consumption in Sports and

Fitness Nutrition Market by Product Group/Segment for the

Period 2007-2015 (Sales in US$ Million)

Table 8: Percentage Breakdown of Global Food & Drinks

Consumption in Sports and Fitness Nutrition Market by

Product Group/ Segment for the Years 2008 & 2012

Table 9: Global Sports/Energy Bars Consumption in Sports and

Fitness Nutrition Market by Region for the Period 2007-2015

(Sales in US$ Million)

Table 10: Percentage Breakdown of Global Sports/Energy Bars

Consumption in Sports and Fitness Nutrition Market by Region

for the Years 2008 & 2012

Table 11: Global Sports/Energy Drinks Consumption in Sports

and Fitness Nutrition Market by Region for the Period

2007-2015 (Sales in US$ Million)

Table 12: Percentage Breakdown of Global Sports/Energy Drinks

Consumption in Sports and Fitness Nutrition Market by Region

for the Years 2008 & 2012

Table 13: Global Powders to Mix Consumption in Sports and

Fitness Nutrition Market by Region for the Period 2007-2015

(Sales in US$ Million)

Table 14: Percentage Breakdown of Global Powders to Mix

Consumption in Sports and Fitness Nutrition Market by Region

for the Years 2008 & 2012

Table 15: Global Supplements Consumption in Sports and

Fitness Nutrition Market by Region for the Period 2007-2015

(Sales in US$ Million)

Table 16: Percentage Breakdown of Global Supplements

Consumption in Sports and Fitness Nutrition Market by Region

for the Years 2008 & 2012

Table 17: Global Supplements Consumption in Sports and

Fitness Nutrition Market by Product Group/ Segment for the

Period 2007-2015 (Sales in US$ Million)

Table 18: Percentage Breakdown of Global Supplements

Consumption in Sports and Fitness Nutrition Market by

Product Group/ Segment for the Years 2008 & 2012

Table 19: Global Amino Acids/Derivatives Consumption in Sports

and Fitness Nutrition Market by Region for the Period

2007-2015 (Sales in US$ Million)

Table 20: Percentage Breakdown of Global Amino

Acids/Derivatives Consumption in Sports and Fitness

Nutrition Market by Region for the Years 2008 & 2012

Table 21: Global Herbal Products Consumption in Sports and

Fitness Nutrition Market by Region for the Period 2007-2015

(Sales in US$ Million)

Table 22: Percentage Breakdown of Global Herbal Products

Consumption in Sports and Fitness Nutrition Market by Region

for the Years 2008 & 2012

Table 23: Global Prohormones Consumption in Sports and

Fitness Nutrition Market by Region for the Period 2007-2015

(Sales in US$ Million)

Table 24: Percentage Breakdown of Global Prohormones

Consumption in Sports and Fitness Nutrition Market by Region

for the Years 2008 & 2012

Table 25: Global Vitamins/Minerals Consumption in Sports and

Fitness Nutrition Market by Region for the Period 2007-2015

(Sales in US$ Million)

Table 26: Percentage Breakdown of Global Vitamins/Minerals

Consumption in Sports and Fitness Nutrition Market by Region

for the Years 2008 & 2012

Table 27: Global Other Supplements Consumption in Sports and

Fitness Nutrition Market by Region for the Period 2007-2015

(Sales in US$ Million)

Table 28: Percentage Breakdown of Global Other Supplements

Consumption in Sports and Fitness Nutrition Market by Region

for the Years 2008 & 2012

Table 29: Percentage Breakdown of Leading Sports Drink Brands

in the US - 2007

Table 30: Market Shares of Retail Channels for Sports

Beverages in the US - 2007

Table 31: Percentage Breakdown of Leading Energy Drink Brands

in the US - 2007

Table 32: Energy Drink Consumption Trends in the US for 2005

Table 33: Percentage Breakdown of the US Leading Energy Drink

Manufacturers - 2005

Table 34: Percentage Breakdown of Leading Ready-To-Drink

Shakes Producers in the US -2004

Table 35: Percentage Breakdown of Leading Sports and Fitness

Nutrition Manufacturers in the US - 2003

Table 36: Percentage Breakdown of the US Leading Sports

Beverage Brands - 2002

Table 37: Market Shares of Best-Selling Snack/Energy Bar

Brands in the US - 2001

Table 38: Percentage Breakdown of the US Best-Selling Energy

Bar Brands - 2004

Table 39: Percentage Breakdown of the US Leading Nutritional

Bars - 2004

Table 40: Percentage Breakdown of Leading Energy and Nutrition

Bars Producers in the US - 2004

Table 41: Sports & Fitness Nutrition Market by Product

Group/Segment in the US: 2007-2015 (Sales in US$ Million)

Table 42: Percentage Breakdown of Sports & Fitness Nutrition

Market by Product Group/Segment in the US for the Years 2008

& 2012

Table 43: Sports & Fitness Nutrition Market by Product

Group/Segment in Canada: 2007-2015 (Sales in US$ Million)

Table 44: Percentage Breakdown of Sports & Fitness Nutrition

Market by Product Group/Segment in Canada for the Years 2008

& 2012

Table 45: Percentage Breakdown of Leading Sports Drink

Manufacturers in Japan - 2001 (In terms of Shipments)

Table 46: Percentage Breakdown of Japanese Leading Nutritional

Soft Drinks Vendors - 2001 (In terms of Shipments)

Table 47: Sports & Fitness Nutrition Market by Product

Group/Segment in Japan: 2007-2015 (Sales in US$ Million)

Table 48: Percentage Breakdown of Sports & Fitness Nutrition

Market by Product Group/ Segment in Japan for the Years 2008

& 2012

Table 49: Sports & Fitness Nutrition Market by Region in

Europe: 2007-2015 (Sales in US$ Million)

Table 50: Percentage Breakdown of Sports & Fitness Nutrition

Market by Region in Europe for the Years 2008 & 2012

Table 51: Sports & Fitness Nutrition Market by Product

Group/Segment in Europe: 2007-2015 (Sales in US$ Million)

Table 52: Percentage Breakdown of Sports & Fitness Nutrition

Market by Product Group/ Segment in Europe for the Years

2008 & 2012

Table 53: Sports & Fitness Nutrition Market by Product

Group/Segment in France: 2007-2015 (Sales in US$ Million)

Table 54: Percentage Breakdown of Sports & Fitness Nutrition

Market by Product Group/ Segment in France for the Years 2008

& 2012

Table 55: Sports & Fitness Nutrition Market by Product

Group/Segment in Germany: 2007-2015 (Sales in US$ Million)

Table 56: Percentage Breakdown of Sports & Fitness Nutrition

Market by Product Group/ Segment in Germany for the Years

2008 & 2012

Table 57: Sports & Fitness Nutrition Market by Product

Group/Segment in the UK: 2007-2015 (Sales in US$ Million)

Table 58: Percentage Breakdown of Sports & Fitness Nutrition

Market by Product Group/Segment in the UK for the Years 2008

& 2012

Table 59: Sports & Fitness Nutrition Market by Product

Group/Segment in Italy: 2007-2015 (Sales in US$ Million)

Table 60: Percentage Breakdown of Sports & Fitness Nutrition

Market by Product Group/ Segment in Italy for the Years 2008

& 2012

Table 61: Sports & Fitness Nutrition Market by Product

Group/Segment in Spain: 2007-2015 (Sales in US$ Million)

Table 62: Percentage Breakdown of Sports & Fitness Nutrition

Market by Product Group/Segment in Spain for the Years 2008

& 2012

Table 63: Sports & Fitness Nutrition Market by Product

Group/Segment in Rest of Europe: 2007-2015 (Sales in US$

Million)

Table 64: Percentage Breakdown of Sports & Fitness Nutrition

Market by Product Group/ Segment in Rest of Europe for the

Years 2008 & 2012

Table 65: Sports & Fitness Nutrition Market by Product

Group/Segment in Asia Pacific: 2007-2015 (Sales in US$

Million)

Table 66: Percentage Breakdown of Sports & Fitness Nutrition

Market by Product Group/Segment in Asia Pacific for the Years

2008 & 2012

Table 67: Market Shares of Leading Energy Drink Brands in

Brazil - 2004

Table 68: Sports & Fitness Nutrition Market by Product

Group/Segment in Latin America: 2007-2015 (Sales in US$

Million)

Table 69: Percentage Breakdown of Sports & Fitness Nutrition

Market by Product Group/ Segment in Latin America for the

Years 2008 & 2012

Table 70: Sports & Fitness Nutrition Market by Product

Group/Segment in Rest of World: 2007-2015 (Sales in US$

Million)

Table 71: Percentage Breakdown of Sports & Fitness Nutrition

Market by Product Group/Segment in Rest of World for the

Years 2008 & 2012

COMPANIES PROFILED

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Sport Nutritional Industry: Sports And Fitness Nutrition - Global Trends

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