NEW YORK, Feb. 1 Reportlinker.com announces that a new market research report is available in its catalogue:
Sports And Fitness Nutrition - Global Trends
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Sports and fitness nutrition products are gaining momentum primarily due to changing consumer attitude towards health and well-being. Products meant for athletes and body builders are now finding their way into mainstream consumer markets. The role of sports nutrition products has witnessed a paradigm shift from 'muscle building' to one that promotes good health and stamina. Innovative energizing concepts, foray into emerging markets, and aggressive positioning of products with strong marketing back up, have also bolstered these markets.
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These and other market data and trends are presented in "Sports and Fitness Nutrition: Global Trends" by BizAcumen, Inc. Our reports are designed to be most comprehensive in geographic coverage and vertical market analyses.
SPORTS AND FITNESS NUTRITION BMR-3011
CONTENTS
1. METHODOLOGY 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Quantitative Techniques & Reporting Level 3
2. GLOBAL MARKET OVERVIEW AND OUTLOOK 4
Market to Experience Buoyant Growth 4
Caffeine Pressures Relax 4
Scouting for New Pockets of Growth 4
Sports Drinks Market Champions Volumes 5
High Profile Marketing Energizes Energy Drinks Segment 5
Market Snapshots 6
Purchasing Choices of Consumers 6
Distribution Scenario 7
Exercise - Definition and Evolutionary Insight 7
Fitness Industry - A Primer 8
Sports Industry in the Past Decade 8
Do Trends Translate into Sales? 8
3. PRODUCT FACTS 9
Foods and Drinks 9
Sports/Energy Bars 9
Sports/Energy Drinks 9
Powders to Mix 9
Supplements 9
Amino Acids/Derivatives 9
Herbal Products 10
Prohormones 10
Vitamins/Minerals 10
Others 10
4. GROWTH DRIVERS IN THE SPORTS NUTRITION INDUSTRY 10
Non-Athletes Driving Sales 10
Sports Drink: Always Youthful 10
Future Alternatives in Sports Nutrition 10
Potential Winners 11
Growth Strategies of Producers 11
Healthy Soft Drinks 11
Role of Consumer Awareness Programs 11
Role of Sports Magazines 12
Demographics 12
Product Developments 12
5. TRENDS AND ISSUES 13
Sports Nutrition: Expanding Horizons 13
Third Party Endorsements: Success Formula 13
Muscle Tussle 13
Consumer Trends in the Sports and Fitness Nutrition Market 13
Women are Going Places 13
Packaging Trends 14
Packaging Suitable for Children's Use 14
Pros and Cons of using Sports and Fitness Nutrition Products 14
Special Care for Female Athletes 15
Disordered Eating 15
Perils of Disorder Eating 16
Menstrual Dysfunction 16
Decreased Bone Mineral Density 16
Potential Consumer Segments 16
6. CORPORATE DEVELOPMENTS 17
Nature's Products Takes Over Champion Nutrition 17
AG Barr Acquires Taut 17
Cadbury Schweppes Concludes Demerger 17
Quaker Unleashes All Natural Multigrain Chewy Granola Bars 18
Clif Bar & Company Launches Minis in Clif and Luna Bars 18
PepsiCo Introduces Reformulated Varieties of Aquafina Alive 18
PepsiCo Introduces New SoBe Life Water 19
Natural Nutrition Rolls Out Natural Fusion Fruit Bar Line 19
Plethico Pharmaceuticals Takes Over Natrol 19
Darwin Private Equity Acquires Maximuscle Ltd. 19
Purple Beverage Merges with Red Carpet Company 19
EBIG to Acquire 15% Stake in Rhino Two Horns 20
DC Brands International to Acquire Hard Nutrition 20
Nestle Closes Novartis Medical Nutrition's Acquisition 20
Coca-Cola Company Completes Energy Brands' Acquisition 20
Natrol Acquires Medical Research Institute 21
Hansen Natural and Anheuser-Busch Extend Distribution Agreement 21
Redux Holdings Acquires Koloseum Nutritional Sciences 21
The Hain Celestial Group Acquires Avalon Natural Products
from North Castle Partners 21
NuVim® Dietary Supplement Adds NutraFlora® Prebiotic Fiber 22
HealthSport Acquires Innozen 22
Carrington Signs Supply and Trade Agreement with Mannatech 22
Max Muscle Opens the First Store in Oregon at Bend 22
The Coca-Cola Company Purchases Remaining Stake in CCBPI 23
Hansen Signs Distribution Agreement with PepsiCo Canada 23
The Coca-Cola Company Takes Over FUZE Beverage LLC 24
Millennium Biotechnologies Unveils Advanced Sports
Nutritional Product, Surgex(TM) 24
AST Sports Science Rolls Out Advanced Performance Supplement,
BETA-X 24
Snapple Launches LYTeWater and Antioxidant Water 24
AST Sports Science Unveils New Muscle- Building Performance
Bars, Musclebar 25
Clif Bar & Co. Rolls Out LUNA Sport(TM) for Women Athletes 25
Clif Bar & Co. Rolls Out Clif Mojo(TM) 26
PepsiCo Rolls Out Two New Products, G2 and Propel 26
Clif Bar Launches Hot Drinks and Hot Chocolate for Cold
Weather Athletes 26
CCNA Launches Vault and Vault Zero Soda Drinks in US 26
Luna Introduces Nutrition Bar for Women 27
Pharmavite Launches SOYJOY Nutrition Bar 27
Uplift Nutrition Inc Re-launches Products under New Active
Uplift Brand 27
SunnRooibos Introduces ReddRox, Sports Drink 27
VV Food & Beverage Launches SOYJOY Baked Product 28
Coca-Cola North America Introduces Diet Coke Plus(TM) 28
Natrol Launches Acai Dietary Supplement 28
BPW Launches Enviga, Sparkling Green Tea 28
WheyUp Launches Sports Drink 29
LUNA® Launches LUNA Elixir® Portable Organic Drink Mix for Women 29
7. MAJOR PLAYERS 29
Abbott Nutrition (USA) 29
Experimental & Applied Sciences, Inc. (USA) 29
AST Sports Science (USA) 30
Body Wise International, Inc. (USA) 30
Champion Nutrition, Inc. (USA) 30
Clif Bar, Inc. (USA) 30
Coca-Cola Co. (USA) 30
Dr Pepper Snapple Group, Inc. (USA) 30
Dymatize Enterprises, Inc. (USA) 31
GlaxoSmithKline Plc (UK) 31
Hansen Natural Corporation (USA) 31
Kraft Foods, Inc. (USA) 31
Laboratoires Physcience (France) 32
Maximuscle Ltd (UK) 32
MuscleTech Research and Development Inc. (Canada) 32
NBTY Inc. (USA) 32
Nestle SA (Switzerland) 32
Nestle Nutrition (Switzerland) 33
Nestle Waters (France) 33
Optimum Nutrition Inc. (USA) 33
Otsuka Pharmaceutical Co., Ltd. (Japan) 33
PepsiCo Inc. (USA) 33
The Quaker Oats Company 34
Red Bull GmbH (Austria) 34
Seven Seas Ltd (UK) 34
Slim-Fast Foods Company (USA) 34
Schiff Nutrition International, Inc. (USA) 34
Yakult Honsha Co., Ltd. (Japan) 35
8. GLOBAL MARKET ANALYTICS 35
9. THE UNITED STATES 48
A Note on Health and Fitness Activities in the US 48
Why are Fitness Companies Targeting Baby Boomers? 48
Sports and Fitness Habits of Americans 48
Free Weight: Carrying Great Appeal 49
Trends and Issues 49
Growing Adoption by Mainstream Consumers 49
Are Sportspersons Major Targets for Marketers? 49
Good Health Buyers 50
Enhancement: Key Term in Sports Nutrition 50
Field of Sports Nutrition and Diet 50
Segmental Perspective 51
Sports Drinks - Game for a Bright Future 51
Sports Drinks: Teenager's Favorite 51
Retail Scenario 52
Energy Drinks in the US 52
Energy and Nutrition Bar Segment 54
High-Growth Bars: Targeting a Wider Audience 54
Major Trends and Issues 54
Protein Powders 55
Meal Replacement 55
Ready-To-Drink Shakes 55
US Market for Sports & Fitness Nutrition - A Review of Past
Statistics 56
10. CANADA 60
11. JAPAN 61
Sports/Energy Drinks Market in Japan 61
Competitive Framework 61
Historic Perspective 62
Market Trends 62
Retail Scenario 63
12. EUROPE 65
a. France 68
b. Germany 69
c. The United Kingdom 71
d. Italy 73
e. Spain 75
f. Rest Of Europe 76
13. ASIA-PACIFIC 79
Major Regions/Countries 79
Australia 79
China 79
New Zealand 79
Pakistan 79
Malaysia 79
Thailand 79
Trends & Issues 80
Reformulations and New Market Segments, Emerging Areas of Focus 80
Australasia to Witness Growth in Functional Drinks Market 80
14. LATIN AMERICA 82
Trends & Issues 82
Latin American Market to Emerge as a Hotspot for Sports and
Energy Drinks 82
Major Markets 82
Brazil 82
15. REST OF WORLD 84
EXHIBITS
Table 1: Percentage Breakdown of Leading Brands in the Global
Sports Drinks Market - 2006
Table 2: Percentage Breakdown of Leading Brands in the Global
Energy Drinks Market - 2006
Table 3: Global Sports & Fitness Nutrition Market by Region
for the Period 2007-2015 (Sales in US$ Million)
Table 4: Percentage Breakdown of Global Sports & Fitness
Nutrition Market by Region for the Years 2008 & 2012
Table 5: Global Food & Drinks Consumption in Sports and
Fitness Nutrition Market by Region for the Period 2007-2015
(Sales in US$ Million)
Table 6: Percentage Breakdown of Global Food & Drinks
Consumption in Sports and Fitness Nutrition Market by Region
for the Years 2008 & 2012
Table 7: Global Food & Drinks Consumption in Sports and
Fitness Nutrition Market by Product Group/Segment for the
Period 2007-2015 (Sales in US$ Million)
Table 8: Percentage Breakdown of Global Food & Drinks
Consumption in Sports and Fitness Nutrition Market by
Product Group/ Segment for the Years 2008 & 2012
Table 9: Global Sports/Energy Bars Consumption in Sports and
Fitness Nutrition Market by Region for the Period 2007-2015
(Sales in US$ Million)
Table 10: Percentage Breakdown of Global Sports/Energy Bars
Consumption in Sports and Fitness Nutrition Market by Region
for the Years 2008 & 2012
Table 11: Global Sports/Energy Drinks Consumption in Sports
and Fitness Nutrition Market by Region for the Period
2007-2015 (Sales in US$ Million)
Table 12: Percentage Breakdown of Global Sports/Energy Drinks
Consumption in Sports and Fitness Nutrition Market by Region
for the Years 2008 & 2012
Table 13: Global Powders to Mix Consumption in Sports and
Fitness Nutrition Market by Region for the Period 2007-2015
(Sales in US$ Million)
Table 14: Percentage Breakdown of Global Powders to Mix
Consumption in Sports and Fitness Nutrition Market by Region
for the Years 2008 & 2012
Table 15: Global Supplements Consumption in Sports and
Fitness Nutrition Market by Region for the Period 2007-2015
(Sales in US$ Million)
Table 16: Percentage Breakdown of Global Supplements
Consumption in Sports and Fitness Nutrition Market by Region
for the Years 2008 & 2012
Table 17: Global Supplements Consumption in Sports and
Fitness Nutrition Market by Product Group/ Segment for the
Period 2007-2015 (Sales in US$ Million)
Table 18: Percentage Breakdown of Global Supplements
Consumption in Sports and Fitness Nutrition Market by
Product Group/ Segment for the Years 2008 & 2012
Table 19: Global Amino Acids/Derivatives Consumption in Sports
and Fitness Nutrition Market by Region for the Period
2007-2015 (Sales in US$ Million)
Table 20: Percentage Breakdown of Global Amino
Acids/Derivatives Consumption in Sports and Fitness
Nutrition Market by Region for the Years 2008 & 2012
Table 21: Global Herbal Products Consumption in Sports and
Fitness Nutrition Market by Region for the Period 2007-2015
(Sales in US$ Million)
Table 22: Percentage Breakdown of Global Herbal Products
Consumption in Sports and Fitness Nutrition Market by Region
for the Years 2008 & 2012
Table 23: Global Prohormones Consumption in Sports and
Fitness Nutrition Market by Region for the Period 2007-2015
(Sales in US$ Million)
Table 24: Percentage Breakdown of Global Prohormones
Consumption in Sports and Fitness Nutrition Market by Region
for the Years 2008 & 2012
Table 25: Global Vitamins/Minerals Consumption in Sports and
Fitness Nutrition Market by Region for the Period 2007-2015
(Sales in US$ Million)
Table 26: Percentage Breakdown of Global Vitamins/Minerals
Consumption in Sports and Fitness Nutrition Market by Region
for the Years 2008 & 2012
Table 27: Global Other Supplements Consumption in Sports and
Fitness Nutrition Market by Region for the Period 2007-2015
(Sales in US$ Million)
Table 28: Percentage Breakdown of Global Other Supplements
Consumption in Sports and Fitness Nutrition Market by Region
for the Years 2008 & 2012
Table 29: Percentage Breakdown of Leading Sports Drink Brands
in the US - 2007
Table 30: Market Shares of Retail Channels for Sports
Beverages in the US - 2007
Table 31: Percentage Breakdown of Leading Energy Drink Brands
in the US - 2007
Table 32: Energy Drink Consumption Trends in the US for 2005
Table 33: Percentage Breakdown of the US Leading Energy Drink
Manufacturers - 2005
Table 34: Percentage Breakdown of Leading Ready-To-Drink
Shakes Producers in the US -2004
Table 35: Percentage Breakdown of Leading Sports and Fitness
Nutrition Manufacturers in the US - 2003
Table 36: Percentage Breakdown of the US Leading Sports
Beverage Brands - 2002
Table 37: Market Shares of Best-Selling Snack/Energy Bar
Brands in the US - 2001
Table 38: Percentage Breakdown of the US Best-Selling Energy
Bar Brands - 2004
Table 39: Percentage Breakdown of the US Leading Nutritional
Bars - 2004
Table 40: Percentage Breakdown of Leading Energy and Nutrition
Bars Producers in the US - 2004
Table 41: Sports & Fitness Nutrition Market by Product
Group/Segment in the US: 2007-2015 (Sales in US$ Million)
Table 42: Percentage Breakdown of Sports & Fitness Nutrition
Market by Product Group/Segment in the US for the Years 2008
& 2012
Table 43: Sports & Fitness Nutrition Market by Product
Group/Segment in Canada: 2007-2015 (Sales in US$ Million)
Table 44: Percentage Breakdown of Sports & Fitness Nutrition
Market by Product Group/Segment in Canada for the Years 2008
& 2012
Table 45: Percentage Breakdown of Leading Sports Drink
Manufacturers in Japan - 2001 (In terms of Shipments)
Table 46: Percentage Breakdown of Japanese Leading Nutritional
Soft Drinks Vendors - 2001 (In terms of Shipments)
Table 47: Sports & Fitness Nutrition Market by Product
Group/Segment in Japan: 2007-2015 (Sales in US$ Million)
Table 48: Percentage Breakdown of Sports & Fitness Nutrition
Market by Product Group/ Segment in Japan for the Years 2008
& 2012
Table 49: Sports & Fitness Nutrition Market by Region in
Europe: 2007-2015 (Sales in US$ Million)
Table 50: Percentage Breakdown of Sports & Fitness Nutrition
Market by Region in Europe for the Years 2008 & 2012
Table 51: Sports & Fitness Nutrition Market by Product
Group/Segment in Europe: 2007-2015 (Sales in US$ Million)
Table 52: Percentage Breakdown of Sports & Fitness Nutrition
Market by Product Group/ Segment in Europe for the Years
2008 & 2012
Table 53: Sports & Fitness Nutrition Market by Product
Group/Segment in France: 2007-2015 (Sales in US$ Million)
Table 54: Percentage Breakdown of Sports & Fitness Nutrition
Market by Product Group/ Segment in France for the Years 2008
& 2012
Table 55: Sports & Fitness Nutrition Market by Product
Group/Segment in Germany: 2007-2015 (Sales in US$ Million)
Table 56: Percentage Breakdown of Sports & Fitness Nutrition
Market by Product Group/ Segment in Germany for the Years
2008 & 2012
Table 57: Sports & Fitness Nutrition Market by Product
Group/Segment in the UK: 2007-2015 (Sales in US$ Million)
Table 58: Percentage Breakdown of Sports & Fitness Nutrition
Market by Product Group/Segment in the UK for the Years 2008
& 2012
Table 59: Sports & Fitness Nutrition Market by Product
Group/Segment in Italy: 2007-2015 (Sales in US$ Million)
Table 60: Percentage Breakdown of Sports & Fitness Nutrition
Market by Product Group/ Segment in Italy for the Years 2008
& 2012
Table 61: Sports & Fitness Nutrition Market by Product
Group/Segment in Spain: 2007-2015 (Sales in US$ Million)
Table 62: Percentage Breakdown of Sports & Fitness Nutrition
Market by Product Group/Segment in Spain for the Years 2008
& 2012
Table 63: Sports & Fitness Nutrition Market by Product
Group/Segment in Rest of Europe: 2007-2015 (Sales in US$
Million)
Table 64: Percentage Breakdown of Sports & Fitness Nutrition
Market by Product Group/ Segment in Rest of Europe for the
Years 2008 & 2012
Table 65: Sports & Fitness Nutrition Market by Product
Group/Segment in Asia Pacific: 2007-2015 (Sales in US$
Million)
Table 66: Percentage Breakdown of Sports & Fitness Nutrition
Market by Product Group/Segment in Asia Pacific for the Years
2008 & 2012
Table 67: Market Shares of Leading Energy Drink Brands in
Brazil - 2004
Table 68: Sports & Fitness Nutrition Market by Product
Group/Segment in Latin America: 2007-2015 (Sales in US$
Million)
Table 69: Percentage Breakdown of Sports & Fitness Nutrition
Market by Product Group/ Segment in Latin America for the
Years 2008 & 2012
Table 70: Sports & Fitness Nutrition Market by Product
Group/Segment in Rest of World: 2007-2015 (Sales in US$
Million)
Table 71: Percentage Breakdown of Sports & Fitness Nutrition
Market by Product Group/Segment in Rest of World for the
Years 2008 & 2012
COMPANIES PROFILED
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