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Sonic Innovations Launches New Product Series Tailored to Specific Communication Needs

Monday, August 11, 2008 General News
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SALT LAKE CITY, Aug. 11 Sonic Innovations, Inc.(Nasdaq: SNCI), the only U.S.-based publicly traded manufacturer of digitalhearing aids, announced the launch of a new series of Velocity brand hearingaids: Velocity 24, Velocity 12 and Velocity 4. The new products are designedto give hearing care professionals a full range of products to fit a varietyof consumers needs.
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"The Velocity line of products has always been on the leading edge ofdigital hearing aids. With the launch of our new series, we are prepared tooffer a full range of products designed to fit every lifestyle and budget,"said Sonic Innovations CEO Sam Westover. "The three new products offer uniquefeatures tailored to specific communication needs. Of course, these newproducts use what Sonic has become known for -- our Sonic Sound digitalprocessing that provides exceptional natural sound, the best noise reductionavailable and superior directional performance. Velocity also provides thefitting flexibility that hearing care professionals need to help theirpatients achieve their specific hearing goals and lifestyle needs."
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Velocity 24 is the premium offering in the new Velocity series from SonicInnovations. It is suited for patients who are constantly in challenginglistening environments that typically include background noise. Velocity 24features automatic and adaptive directionality, adaptive feedback cancellationand automatic noise reduction. Other features include automatic telephone,data logging, voice alerts, 13 pre-configured listening environments andBluetooth(R) compatibility. Velocity 24 is available in a wide variety ofcustom models, a standard-size BTE model and the smallest fully-featuredminiBTE available. The miniBTE can be fit with either an ear hook or thin tubeconfiguration.

Velocity 12 is the advanced product in the new Velocity series and isdesigned for patients who encounter situations that may include backgroundnoise. Velocity 12 features automatic and adaptive directionality, adaptivefeedback cancellation and noise reduction. Other features include automatictelephone, data logging, 10 pre-configured listening environments, andBluetooth(R) compatibility. Velocity 12 is available in a wide variety ofcustom models, a standard-size BTE model, and the smallest fully-featuredminiBTE available that can be fit with either an ear hook or thin tubeconfiguration.

Sonic developed the Velocity 4 for patients who have less demandinglistening needs. Velocity 4 offers basic features that can help patients hearbetter in many situations. Velocity 4 features directionality, feedbackcancellation and noise reduction. Other features include two manual listeningprograms, five pre-configured listening environments, and Bluetooth(R)compatibility. Velocity 4 is available in a wide variety of custom models, andtwo standard-size BTE models that allow either an ear hook or thin tubeconfiguration.

ABOUT SONIC INNOVATIONS:

Sonic Innovations is a global provider of superior hearing solutions. Thecompany is passionate about quality, technology, and improving lives throughenhanced hearing. Sonic Innovations is dedicated to the growth and success oftheir hearing-healthcare partners.

Sonic Innovations, headquartered in Salt Lake City, Utah, hasinternational offices and manufacturing centers across the globe. SonicInnovations and their distributor partners provide hearing care services andsolutions in more than 25 countries. Sonic Innovations is listed on the NASDAQGlobal Market System (SNCI) and can be found online at http://www.sonici.com.Sonic Innovations' partners have prescribed more than 1,000,000 Sonic hearinginstruments.

This press release may contain "forward-looking statements" as definedunder securities laws. Actual results may differ materially and adverselyfrom those described herein depending on a number of factors including, butnot lim
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