Some in U.S. Frequently Face High UV Exposure

Report by Vision Experts Highlights Importance of Protecting the Eyes from UV Damage

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ALEXANDRIA, Va., May 18, 2011 /PRNewswire-USNewswire/ -- Without protective measures, residents' eyes and skin in U.S. cities are at high risk of exposure from the sun's ultraviolet (UV) radiation. Despite the danger, less than one in three Americans makes the link between UV rays and eye damage.

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The Vision Council released a new report about the importance of protecting eyes and the skin that surrounds the eyes. "Hidden Dangers of UV: Keeping Your Eyes Safe" explains the factors that exacerbate exposure risks, highlights forecasts that show the intensity of UV in cities across the country and offers tips for preventing vision problems that can be caused by UV exposure. The report notes that many of the cities for which UV levels are indexed by the National Weather Service have very high or extreme UV radiation levels more than 20 percent of the year.

"It's important for people to understand how to shield their eyes from dangerous UV radiation," said Ed Greene, CEO of The Vision Council. "With this report, we want to help people recognize the dangers of UV radiation for their eyes and motivate them to protect themselves and their families."

Wearing sunglasses or other eyewear that offer UV protection is the best way to shield eyes from the sun. "Hidden Dangers of UV: Keeping Your Eyes Safe" details what consumers should consider when choosing a pair of shades:

• Buy from a reputable retailer: Their products will meet frame and lens quality criteria set by the American National Standards Institute.
• Look for UV protection: Sunglasses should filter UVA and UVB.
• Try the sunglasses on: Fit and feel make a difference, sunglasses that are uncomfortable are less likely to be worn.
• Use multiple pairs: Different lenses and frames may be suited to various activities.
• Understand lens color: The darkness of a lens has nothing to do with UV protection, although various lens colors can offer other benefits.
• Focus on design: For extra protection, wraparound glasses or glasses with larger temple pieces help block the sun from side angles.

"Along with sunscreen, hats and other UV-protective gear, we want people to remember to wear sunglasses whenever they're outside," said Greene.

Read a copy of the report and a comprehensive list of sun-safe tips at www.thevisioncouncil.org/sunglasses.

SOURCE The Vision Council