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Smart for Life(TM) Sees Success with Direct Response & Franchise Model

Friday, October 3, 2008 General News J E 4
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One Year into New Marketing Strategy and Business is Booming



BOCA RATON, Fla., Oct. 2 /PRNewswire/ -- As the 2008 third quarter comes to an end, the weight management program Smart for Life(TM) reflects back on a year of robust growth due to the e-commerce and franchise growth.



Smart for Life(TM) recently expanded its business through the introduction of the e-commerce program, to increase the diet program's accessibility and provide a format that consumers are most likely to request. The company is committed to improving people's health through providing all natural, 60 percent organic non-medical and medical weight loss systems.



As the Smart for Life(TM) brand continues to expand, founder and medical director, Dr. Sasson Moulavi, remains committed to his belief in providing an effective and affordable means of weight control. "As the founder of Smart for Life(TM) of course I am pleased with the company's financial success, but more importantly as a doctor I am thrilled to offer people across the country a medically sound and effect means of improving their health," stated Dr. Sasson Moulavi, a board-certified bariatric physician of over 14 years.



On September 25th, the entity of the company that is responsible for the franchisee component of the business, U.S. Medical Care Holdings, filed for reorganization. This action was taken partially to support the continued growth of the business' e-commerce and medical program efforts. No other portion of the Smart for Life business was affected by the reorganization. Smart for Life products remains available to consumers both online and in centers.



About Smart for Life(TM):

Smart for Life(TM) cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., "Dr. Sass," on the principle of improving people's lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life(TM) is available both online and through centers across the country. Over the past 6 years, the program has helped hundreds of thousands of people lose hundreds of thousands of pounds -- improving their health, appearance and happiness. Please visit www.smartforlife.com or call 1.866.821.THIN for more information.



SOURCE Smart for Life
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