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The pink ribbon Sport Beans packages in the campaign are available in1-oz. single serving packets dedicated to the campaign. For runners,triathletes, cyclists, hikers and sports enthusiasts who take to the tracks totrain and compete this month, the specially marked pink ribbon bags are insporting goods stores nationwide.
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Sport Beans jelly beans are formulated for sports performance and contain25 grams of carbohydrates, electrolytes and vitamins. Each 100-calorie packetis about the recommended source for extended exertion. Scientificallyformulated, the energy product helps maintain hydration and replenishnutrients. The International Journal of Sport Nutrition and ExerciseMetabolism published a study in April 2008 on "Carbohydrate Supplement-Formand Exercise Performance" which measured the effectiveness of Sport Beanscompared to other sports supplements and water. Sport Beans was shown in thisstudy to be as effective as sport drinks, gels and more effective than wateralone.
Sport Beans jelly beans also sponsor the Danskin Women's Triathlon Series,where samples and pink water bottles are given out at fuel stations. TheNTTC/Sport Beans professional triathletes and the Jelly Belly professionalcycling team compete under the Sport Beans banner.
Jelly Belly Candy Company introduced Sport Beans jelly beans in 2005 forexercisers and athletes. More information is available athttp://www.sportbeans.com
SOURCE Jelly Belly Candy Company
