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Photos: Niavin Corporation Offers Pain Sufferers a New Way to Address Pain

Thursday, January 31, 2008 General News
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LOS ANGELES, Jan. 30 One in ten Americans report sufferingregularly from various physical aches, pains and debilitating arthritis. Mostoften, pain sufferers reach for relief in a pill without considering thesource of the pain, and how to treat it safely, effectively and moreholistically. In an effort to educate consumers about pain relievingalternatives, a new company, Niavin Corporation, is launching a series ofnational television advertisements featuring Niavin Trigger Point Relief andoffering a new way to understand and treat pain at its source: The TriggerPoint.
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To view the Multimedia News Release, go to:

http://www.prnewswire.com/mnr/niavin/31633/

Company founder, Dr. Francois Martin, explains the benefits of NiavinTrigger Point Relief over current treatments: "Niavin is applied directly atthe trigger points -- relaxing and deactivating the points where pain radiatesthroughout the body. Most topical pain relievers are applied incorrectly andexclusively to where the pain is felt. This limited application method offersshort-term pain relief, often only masking pain with a counter-irritant,heating or cooling effect -- essentially a distraction from the pain, withoutaddressing the root cause."
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In addition, Dr. Martin explains that, "Unlike pills, Niavin is absorbeddirectly into the bloodstream through the skin, lymphatic system and targetedcells. Bypassing the stomach, liver and digestive system is advantageoustowards eliminating the risk of common side effects such as irritated stomachlining, upset stomach, bleeding, allergies, addiction and dependence."

Niavin is a clinically proven, topical pain medication derived from aproprietary blend of absorption enhancing essential oils and aromatherapeuticfragrances shown to be beneficial in treating pain, combined withaspirin-related methyl salicylate (from Oil of Wintergreen).

Most people can find their trigger points by feeling for hardened, tenderspots in the neck, upper chest, the ribs, below the collarbone, in front,behind and below the armpit. Niavin provides pain relief by deactivating andrelaxing active trigger points for long lasting relief from arthritis,everyday aches and pains, muscle spasms and joint pains, while reducinginflammation in the affected tissues.

About Niavin

Niavin was developed by California Licensed Physician and Surgeon,Francois R. Martin, M.D. Dr. Martin is Board Certified in Emergency Medicine,with a specialty focus in the management of acute and chronic pain for over 30years. See us at http://www.Niavin.com.

SOURCE Niavin Corporation
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