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http://www.prnewswire.com/mnr/gsk/29519/
"Some behavioral science experts have long thought of spontaneity as arelatively risky trait, often leading to negative actions and outcomes," saidFrank Vitale, national director, Pharmacy Partnership for Tobacco Cessationand GlaxoSmithKline (GSK) Consumer Healthcare spokesperson. "What isinteresting about this survey is that it found that acting spontaneously canlead people to make a healthy lifestyle change they may have otherwisedelayed."
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Modeled after a recent study of UK smokers conducted by Robert West andTaj Sohal at University College London and published in the British MedicalJournal, the U.S. survey findings show that spontaneous attempts can besuccessful and are occurring frequently.(3)
"These new survey results, show a pattern similar to what our study foundpertaining to the way smokers seem very able to translate a decision to quitimmediately in to action," said Robert West, Professor of Health Psychologyand Director of Tobacco Studies at the Cancer Research UK Health BehaviorUnit. "Tensions build within a smoker during certain events, such as a recenthealth concern, or a new increase in the cost of cigarettes. Eventually, evena small trigger can lead to a sudden and dramatic change in perception,ultimately causing the individual to feel a need to stop smokingimmediately."(4)
While the survey found that some smokers find a spontaneous quit can beeffective(5), experts agree that finding an approach that is right for theindividual, including the use of proven smoking cessation methods is the bestplan for long-term success.
"Any attempt to quit smoking is a positive step in the right direction;the right method depends on each smokers individual needs," said Frank Vitale,national director, Pharmacy Partnership for Tobacco Cessation and GSKspokesperson. "These survey findings don't necessarily imply that planningquit attempts would be counterproductive or that smokers should quit withoutany assistance. Even spontaneous quitters can improve their chancessignificantly by developing a plan to deal with tough situations and cravingsand by taking advantage of proven stop smoking tools such as NicoretteCinnamon Surge gum."
Nicotine replacement therapy such as new Nicorette Cinnamon Surge isreadily available over the counter without a doctor's prescription at morethan 35,000 retail outlets, and can help reduce withdrawal symptoms commonlyassociated with quitting smoking(6). GlaxoSmithKline Consumer Healthcare isnow offering smokers who want to quit a free 20 piece starter pack of newNicorette Cinnamon Surge, while supplies last. Interested consumers can dial1-800-Nicorette or visit http://www.Nicorette.com to request their starterpack and also access free smoking cessation counseling available as part ofthe offer.
"Recognizing that every smoker is different, we developed new NicoretteCinnamon Surge for smokers that prefer the bold taste of cinnamon," said BillSlivka, Vice President, GlaxoSmithKline Smoking Control. "Now with newNicorette Cinnamon Surge, and our free starter pack offer, these smokers canact on their spontaneity by giving quitting a try."
About Nicorette
Nicorette is a stop-smoking aid which provides fast, safe, controlleddoses of nicotine to ease withdrawal from cigarettes. Convenient to carry anduse, Nicorette allows
