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Oroweat Active Health is a prebiotic bread that aids in digestive health.It has a prebiotic fiber, derived from chicory root, which promotes the growthof beneficial bacteria in the digestive system. Studies indicate this friendlybacteria may inhibit the development and growth of harmful strains of bacteriaby direct competition. In addition, Oroweat Active Health contains 22 grams ofwhole-grains per slice, reduced sodium, a good source of calcium and vitamins,and is an excellent source of fiber.
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"We are very excited about the health benefits of Oroweat Active Health,"said Dan Larson, Oroweat Marketing Director. "We believe prebiotic foods willcontinue to gain attention, and Oroweat Active Health is a bread industryleader in this category."
Oroweat has teamed with Martek Biosciences to give consumers another greatwhole-grain option with the launch of Oroweat 9 Grain with Omega-3 DHA. Thisis the first and only bread in the U.S. produced with Martek's patentedlife'sDHA(TM), a vegetarian and sustainable source of DHA. The added benefitof Omega-3 DHA provides a fatty acid our body uses to promote optimaldevelopment, growth and maintenance. DHA, commonly found in infant formulas,plays a significant role in the development and continued health of the brainand eyes.
"DHA provides a proven health benefit. Now, our customers can find thisbenefit for the first time in bread," said Larson. "Our goal at Oroweat is to'perfect bread.' In doing so, we are continually looking at ways to offer ourcustomers new choices in bread that fit their healthy lifestyles. ActiveHealth and 9 Grain with Omega-3 DHA are examples of Oroweat's commitment tobread innovation."
Oroweat is produced by Bimbo Bakeries USA (BBU). Bimbo Bakeries USAoperates 13 bakeries and distributes leading brands such as Oroweat, MrsBaird's, Thomas', Entenmann's, Tia Rosa, Francisco, Bimbo and Marinela. BBUoperates approximately 3,000 sales routes and has approximately 7,000 U.S.associates. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S.Division of Mexico's Grupo Bimbo, one of the world's largest baking companieswith over 91,000 associates and operations in 18 countries throughout theAmericas, Asia and Europe. Its stock has been trading on the Mexican StockExchange since 1980 under the ticker BIMBO.
SOURCE Oroweat
