ATLANTA, May 18, 2016 /PRNewswire/ -- Nuryl, makers of an innovative infant brain-training app, announced today that
Co-founder Rick Beato, an educator and musician, originally developed Nuryl's curriculum for his own children with astounding results. As seen in this viral video, with over 33 million views, Rick's son Dylan demonstrates perfect pitch, the very rare ability to identify or re-create musical notes and/or chords by ear without the benefit of a reference tone. Dylan also has exceptional memory capacity, advanced mathematical skills, and foreign language aptitude.
"For years, parents have used music to instinctively soothe and engage babies, but research also shows the powerful impact that exposure to music, in the right way at the right time, can have on brain development," said Rick Beato, co-founder and CEO of Nuryl. "I am especially excited to make Nuryl available to parents because I've seen firsthand the incredible impact it has made on my own children by positively influencing brain development during the earliest window of learning opportunity."
In beta, the Nuryl app was downloaded by over 4,500 users and received positive feedback including significant praise for its ability to stimulate and engage babies and children.
"If you've never heard of Nuryl… do yourself a favor, for your babies, and do it. It's quickly becoming our favorite time of the day." – Nuryl beta user
How Does Nuryl Work? Nuryl delivers daily music lessons tailored to the baby's age. For babies still in the womb, music is delivered through belly earphones. For newborns and children up to 2 years of age, parents play Nuryl through the listening device of their choice while interacting with their baby. The app is updated monthly with new lessons and allows parents to track their baby's progress.
Why Does Nuryl Work? Babies are born with nearly 100 billion neurons primed and ready to learn. In the first year of life, the brain explodes with neuronal activity as thousands of new connections are rapidly formed (over 700 new connections per minute!), laying the foundation for experience-based learning, called plasticity. During this time the brain is rich in grey matter, making rapid learning possible. Grey matter increases in volume by 147 percent in just the first year of life alone and peaks around three years of age, only to steadily decline over time. Neural connections that are stimulated thrive while under-stimulated connections are lost. Scientists have dubbed this "use it or lose it" and it is a core component of the Nuryl philosophy.
During this window of heightened brain plasticity, High Information Music™ delivered through the Nuryl app is designed to increase attention span, enhance memory formation, promote language development, and dramatically increase a child's ability to process information. Research has shown that early music training correlates to advanced language skills with significant enhancements in pitch perception, reading skills, verbal working memory, and pattern recognition. Although music is the catalyst, Nuryl aims to bring other benefits, including enhanced attention span, improved memory, stronger reasoning powers, and a greater predisposition to learn languages.
Nuryl is available through a mobile app subscription and can be downloaded from the Apple app or Google Play stores. To hear more about Nuryl's impact visit www.Nuryl.com
About Nuryl Nuryl is a science and education-based company that creates and deploys interactive technologies designed to stimulate cognitive development in children. The Nuryl app is available though a mobile app subscription and can be downloaded from the Apple app or Google Play stores. For more information, visit www.Nuryl.com.
Media Contact:Jenn Pratt Carabiner Communications email@example.com 404.655.2273
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