New Natural Energy Bar Hits the Road with Dieters & Athletes Alike

Friday, February 8, 2008 General News J E 4
TAMPA, Fla., Feb. 7 What began as a healthy family recipefor a cookie has turned into a healthy energy bar for people of all ages.Triathlete Erin DeMarines, founder of 10-year-old e-Fit Foods(TM), launchedthe new 3Bar(TM) brand in early 2006. 3Bar might have gotten its start withDeMarines' "friends and family" circle in her triathlon circuit, but the barsare now available in over 200 retail stores including Publix & SweetbaySupermarkets and Radiant Convenience stores.

Early sampling at the prestigious St. Anthony's Triathlon in April 2005led to demands for the product. The concept of a specialty bar with highenergy attributes and unique healthy ingredients seemed to hit the mark amongsome of the most critical users in the market --- the triathlete. DeMarinessaid, "We are committed to delivering balanced and nutritionally sound bars toathletes and busy people alike. Our distributor network is now capable ofsupporting national sales and we are being pressed to add offshore resourcesas the demand continue to grow."

Focused originally on the competitive athlete, sales have aggressivelygrown as the pool of users moved to mainstream health conscience consumers.Tony Gray, a consultant to the project, acknowledged, "We have learned thatthe recreational athlete is very interested in a healthy stimulating barproduct. Snack food is giving way to 'healthy' energy treats with benefitsbuilt in. These bars are the only wheat-free, gluten-free, dairy-free, vegan,kosher, organic, and low sugar bar on the shelves today. And people who trythem, love them!"

Creative Energy Foods, of Oakland, Calif., manufactures the 3Bar, whichcomes in three flavors -- cocoa crunch, which is the best-selling andDeMarines' favorite; tropical tri, which was inspired by DeMarines' love forAlmond Joy candy bars as a kid; and blueberry blast. The bars are priced inthe range of $1.99-2.69 or a box of 15 for about $30.

DeMarines has a hit and the prospects for acceptance as an internationalhealth bar standard continues to emerge. "It really is different. Peopletaste the difference and appreciate the care we take in delivering a specialproduct made for demanding, health conscious people."

To order 3Bars, visit or call 877-4-efitfoods(877-433-4836).

SOURCE e-Fit Foods


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