DALLAS, Sept. 30, 2014 /PRNewswire-iReach/ -- Years of medical school and training doesn't necessarily equip physicians to run a successful medical practice. Yet these days, practicing medicine is running a business and doctors need to know a lot more than just caring for patients.
Photo - http://photos.prnewswire.com/prnh/20140930/149486
A new program designed exclusively for physicians allows them to learn key business skills in a format that works around their busy schedules. It's called The Physician CEO™ program developed by SurgiVision® Consultants, Inc., in collaboration with the Kellogg School of Management at Northwestern University.
"We've taken the highlights of a MBA program and concentrated it into a format that physicians can access in a very compressed period of time," says Guy M. Kezirian, MD, MBA, FACS. Dr. Kezirian is a board-certified ophthalmic surgeon, the founder of SurgiVision® and the Chairman of the Physician CEO™ program. Highlights include leadership, strategy, negotiations, finance, and marketing.
Recognizing that most physicians cannot be out of the office for a full week, the Physician CEO™ program spans nine months and is divided into four modules. Each module runs from Saturday to Wednesday. The modules are held about ten weeks apart, starting in January. "Physicians leave each module with practical knowledge that they can immediately implement in their practice," says Dr. Kezirian.
Many physicians report they have been intimidated when confronted with business and financial issues by their CFO or their accountants, which they don't fully understand. "One of the failings of medical school is they really don't give you any kind of business knowledge," says Shaun Parson, MD, a board certified plastic surgeon from Scottsdale, Arizona.
The Physician CEO™ program is designed to transfer the skills and the knowledge of an executive MBA program to physicians working in the cash pay sector. Because the cash pay sector lends itself to a consumer focus when delivering healthcare, the program focuses on medical specialties that service this sector - such as ophthalmology, plastic surgery and dermatology. Cash pay medicine requires a professional and business skill set that differs from that needed in the third party reimbursement environment.
To have the ability to speak the language of finance and marketing with your business consultant may prove to be invaluable for many physicians. "They do not teach business in medical school and at the end of the day running a practice is a very important business", states Mary Lupo, MD. Dr. Lupo is a board certified dermatologist with a busy practice in New Orleans, Louisiana. "The better you structure your practice, the better you'll be able to take care of your employees and you'll stay in business longer."
"If there's one thing I think physicians will leave with, it's a sense of empowerment", says Kezirian. He says the physician is the CEO of their practice – not a manager, but a leader. "I would argue that every physician who has a practice is a CEO already, what we want to do is make them a more effective CEO.
To view this video on YouTube, please visit: http://youtu.be/n13kOBxp7BE
Media Contact: Carolynn Grimes, The Plastic Surgery Channel, 214-212-4159, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE The Plastic Surgery Channel
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Photo - http://photos.prnewswire.com/prnh/20140930/149486
A new program designed exclusively for physicians allows them to learn key business skills in a format that works around their busy schedules. It's called The Physician CEO™ program developed by SurgiVision® Consultants, Inc., in collaboration with the Kellogg School of Management at Northwestern University.
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"We've taken the highlights of a MBA program and concentrated it into a format that physicians can access in a very compressed period of time," says Guy M. Kezirian, MD, MBA, FACS. Dr. Kezirian is a board-certified ophthalmic surgeon, the founder of SurgiVision® and the Chairman of the Physician CEO™ program. Highlights include leadership, strategy, negotiations, finance, and marketing.
Recognizing that most physicians cannot be out of the office for a full week, the Physician CEO™ program spans nine months and is divided into four modules. Each module runs from Saturday to Wednesday. The modules are held about ten weeks apart, starting in January. "Physicians leave each module with practical knowledge that they can immediately implement in their practice," says Dr. Kezirian.
Many physicians report they have been intimidated when confronted with business and financial issues by their CFO or their accountants, which they don't fully understand. "One of the failings of medical school is they really don't give you any kind of business knowledge," says Shaun Parson, MD, a board certified plastic surgeon from Scottsdale, Arizona.
The Physician CEO™ program is designed to transfer the skills and the knowledge of an executive MBA program to physicians working in the cash pay sector. Because the cash pay sector lends itself to a consumer focus when delivering healthcare, the program focuses on medical specialties that service this sector - such as ophthalmology, plastic surgery and dermatology. Cash pay medicine requires a professional and business skill set that differs from that needed in the third party reimbursement environment.
To have the ability to speak the language of finance and marketing with your business consultant may prove to be invaluable for many physicians. "They do not teach business in medical school and at the end of the day running a practice is a very important business", states Mary Lupo, MD. Dr. Lupo is a board certified dermatologist with a busy practice in New Orleans, Louisiana. "The better you structure your practice, the better you'll be able to take care of your employees and you'll stay in business longer."
"If there's one thing I think physicians will leave with, it's a sense of empowerment", says Kezirian. He says the physician is the CEO of their practice – not a manager, but a leader. "I would argue that every physician who has a practice is a CEO already, what we want to do is make them a more effective CEO.
To view this video on YouTube, please visit: http://youtu.be/n13kOBxp7BE
Media Contact: Carolynn Grimes, The Plastic Surgery Channel, 214-212-4159, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE The Plastic Surgery Channel
