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Morgans Hotel Group Announces Exclusive Partnership With Equinox Fitness Clubs at New York City and Miami Properties

Tuesday, May 10, 2011 Lifestyle News J E 4
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NEW YORK, May 9, 2011 /PRNewswire/ -- Morgans Hotel Group Co. (NASDAQ: MHGC) ("MHG"), the original boutique hotel company, announced today an exclusive partnership with Equinox in New York City and Miami, giving guests the opportunity to experience one of the most prestigious and popular luxury fitness clubs in the country.

Guests at Hudson, Royalton, Morgans and the new Mondrian SoHo in New York City, and Delano, Mondrian and Shore Club in Miami can now enjoy benefits from this partnership including access to Equinox, including personal training and spa services.

The Semi-Automatic, Morgans Hotel Group's irreverent luxury vending machine, will debut The Equinox Limited Edition Derringer cycle, Derringer's first pedal bike at Hudson and Mondrian South Beach. The bike is also available at Mondrian SoHo and Royalton via their in room iPad systems.

"We are excited to partner with Equinox," said Kim Walker, SVP Brand Marketing & Creative Director for Morgans Hotel Group. "Enhancing our amenities offering with an innovative health and fitness partnership is consistent with our commitment to creating engaging and dynamic experiences for our guests."

"We are very excited to be partnering with Morgans Hotel Group and excited to offer travelers our luxury services to help them get rejuvenated, stay fit and enhance their stay," said Cie Nicholson, Chief Marketing Officer of Equinox Fitness Clubs.

For more information please visit www.morganshotelgroup.com and www.equinox.com.

About Equinox:

Equinox Fitness Clubs operates 51 upscale, full-service facilities in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas and DC. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results. www.equinox.com

About Morgans Hotel Group

Morgans Hotel Group Co. (NASDAQ: MHGC) is widely credited as the creator of the first "boutique" hotel and a continuing leader of the hotel industry's boutique sector.  Morgans Hotel Group operates and owns, or has an ownership interest in, Morgans, Royalton and Hudson in New York, Delano and Shore Club in South Beach, Mondrian in Los Angeles, South Beach and New York, Clift in San Francisco, Ames in Boston, and Sanderson and St Martins Lane in London. Morgans Hotel Group also manages hotels in Isla Verde, Puerto Rico and Playa del Carmen, Mexico.  Morgans Hotel Group has other property transactions in various stages of completion including a Delano in Cabo San Lucas, Mexico, a Delano in Turkey, a Mondrian in Doha, Qatar and a hotel in New York to be branded with one of MHG's existing brands. For more information please visit www.morganshotelgroup.com.

Forward-Looking and Cautionary Statements

This press release may contain certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to, among other things, the operating performance of our investments and financing needs and prediction of certain future other events. Forward-looking statements are generally identifiable by use of forward-looking terminology such as "may," "expect," "anticipate," "estimate" "believe," "project," or other similar words or expressions. These forward-looking statements reflect our current views about future events and are subject to risks, uncertainties, assumptions and changes in circumstances that may cause our actual results or other future events to differ materially from those expressed in any forward-looking statement. Important risks and factors that could cause our actual results to differ materially from those expressed in any forward-looking statements include, but are not limited to economic, business, competitive market and regulatory conditions such as: a sustained downturn in economic and market conditions, particularly levels of spending in the business, travel and leisure industries; continued tightness in the global credit markets; general volatility of the capital markets and our ability to access the capital markets; our ability to refinance our current outstanding debt and to repay outstanding debt as such debt matures; our ability to protect the value of our name, image and brands and our intellectual property; risks related to natural disasters, such as earthquakes, volcanoes and hurricanes; hostilities, including future terrorist attacks, or fear of hostilities that affect travel; and other risk factors discussed in Morgans' Annual Report on Form 10-K for the fiscal year ended December 31, 2010, and other documents filed by Morgans with the Securities and Exchange Commission from time to time. All forward-looking statements in this press release are made as of the date hereof, based upon information known to management as of the date hereof, and Morgans assumes no obligations to update or revise any of its forward-looking statements even if experience or future changes show that indicated results or events will not be realized.

SOURCE Morgans Hotel Group Co.

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