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In her new role with Active Imagination, Ferdinand will contribute toon-going strategic counsel for existing clients, and develop relationshipswith potential clients whose marketing needs fit Active Imagination'sstrategically driven approach.
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Ferdinand, a native New Yorker, began her career in sales with RochePharmaceuticals and became involved in launching managed care to the New Yorkmarket. She developed an expertise in translating the complex concepts tophysicians and hospitals. "I was hooked! I took that expertise to the agencyside and began the next phase of my career in healthcare marketing," she said.
Ferdinand has since spent the last decade helping companies likeBristol-Myers Squibb US, Merck, Novartis and Pfizer, to name a few, launch newproducts and revitalize existing brands. "My experience over the past15 years includes strategic market development and branding, agency accountmanagement, advocacy development, and medical education."
Active Imagination President Adam Nisenson says Ferdinand's expertise willadd a new layer of strategy and planning to their firm's unique brand ofmarketing. "Jessica starts with clients at their desired end and worksmethodically to develop a plan for how to achieve the organization's goals.From medical education to physician recruitment strategies, Jessica has doneit and now brings her expertise to Active Imagination's clients," he said.
Ferdinand couldn't be more excited about the move. "I like aroll-up-your-sleeves, strategically driven team approach to growing brands,and that is what Active Imagination is all about," she said.
About Active Imagination
Since 1992, national and regional healthcare companies and organizationshave turned to Active Imagination for its industry-specific branding andmarketing expertise. Using the proprietary BrandStory(SM) process, ActiveImagination helps its partners reach physician and patient audiences bylaunching, marketing, and repositioning their brands. Current and past clientsinclude: US Physical Therapy, Global Healthcare Alliance, Memorial HermannHealthcare System, Curing Children's Cancer Fund, HealthTronics SurgicalServices, Texas Children's Cancer Center, Sadler Clinic, University of TexasHealth Science Center, and Winter Pediatric Therapy. For more informationvisit http://www.aimagination.com.
SOURCE Active Imagination
