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MedApps Wins Nokia 2008 'Mobile Rules!' Business Plan Competition Award

Friday, March 21, 2008 General News J E 4
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SCOTTSDALE, Ariz., March 20 MedApps announced today thatit is the winner of the 2008 Nokia 'Mobile Rules!' Business Plan competition,with the award ceremony held last evening in Silicon Valley at the San JoseCity Hall Rotunda. The competition is considered an esteemed award forinnovative mobile business plans, cutting-edge technologies, applications andservices from developers and entrepreneurs from around the world(http://www.mobilerules.org). MedApps was selected as one of the 10 finaliststhat presented to a distinguished panel of judges made up of individuals fromnational and international venture capital firms and serial entrepreneurs.

"This is a great honor and a validation of our business model by some ofthe most prominent venture firms and entrepreneurs in the world," said KentDicks, President and CEO of MedApps. "The competition was very tough, andwe're proud to be among this elite group of finalists, who have extremelyinnovative and relevant technology. The relationships that we've madethroughout the competition will not only help to successfully extend theMedApps brand, but they will insure an 'A' list association with the best andthe brightest in the wireless and healthcare industries."

In addition to the prizes and recognition for receiving this award,MedApps will have an opportunity to negotiate a contract for their productsdirectly with Nokia. "The opportunity that was afforded us to validate ourbusiness model amongst this group of judges who are controlling billions ofinvestment dollars and many successes under their belts, is a once in a lifetime experience, and one of the biggest prizes from the competition," saidKent Dicks.

MedApps continues to build its brand and wireless healthcare eco-systemaround large players in and around the healthcare space in order to bring alow cost, ubiquitous, open architecture solution to the marketplace usingwireless, cellular technology, and low cost off the shelf medical devices.MedApps' primary driving goal is to link patients with their healthcareprovider or Personal Health Record (PHR) (i.e., Microsoft HealthVault orGoogle Health). These vast repositories of Personal and Electronic HealthRecords are in need of patients' data in a timely, accurate and non-invasivemethod of collection. MedApps is poised to step in and fill this veryspecific and needed niche.

About Mobile Rules

Further information about 'Mobile Rules!' can be found online at:http://www.mobilerules.org. For more information on Mobile Rules! BestTechnology Innovation competition, visit:http://www.mobilerules.org/technology

About Forum Nokia

Nokia's global developer program, Forum Nokia, connects developers totools, technical information, support, and distribution channels they can useto build and market applications around the globe. From offices in the U.S.,Europe, Japan, China, and Singapore, Forum Nokia provides technical andbusiness development support to developers and operators to assist them inachieving their goal of successfully launching applications and services toconsumers and enterprises. More information is available athttp://www.forum.nokia.com.

About Nokia

Nokia is the world leader in mobility, driving the transformation andgrowth of the converging Internet and communications industries. Nokia makes awide range of mobile devices and provides people with experiences in music,navigation, video, television, imaging, games and business mobility throughthese devices. Nokia also provides equipment, solutions and services forcommunications networks.

About MedApps

MedApps, headquartered in Scottsdale, Arizona, is a new and emergingleader in Mobile Wireless Health Monitoring -- designed to connect people withtheir healthcare providers, in a timely and cost effective manner. MedApps wasnamed to the Fierce Health IT Top 10 Healthcare IT Innovator
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