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Marinela(R) USA Launches ZumbAtomic Online Dance Contest

Thursday, July 29, 2010 General News J E 4
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FORT WORTH, Texas, July 28 Marinela USA is once again teaming with Zumba Fitness to promote health and exercise among America's youth. Beginning July 26, 2010, Marinela will be giving away free ZumbAtomic music CDs in its Baila Como Una Estrella! (Dance Like a Star) online dance contest. One of three free CDs can be found in specially marked boxes of Regular Gansito®, Gansito Chocolate in the new 8-count box, Strawberry Barritas® and Pineapple Barritas products. The Marinela USA Baila Como Una Estrella! online contest provides consumers an opportunity to create their own original ZumbAtomic choreography and submit their dance in an online competition. The grand prize winner will win an all-expense paid trip for four to Orlando, Florida and have an opportunity to perform their dance with a group of professional ZumbAtomic dancers.

"This is our third year to partner with Zumba and promote nutrition and fitness to our youth," said Marinela USA Brand Manager Melisenda Barajas. "Our consumers and retailers love the Marinela ZumbAtomic promotions because it gets kids involved. Based on the tremendous success of our last two promotions, we are increasing our CD giveaway this year to 1.5 million."

Childhood obesity continues to be a growing issue in the United States, especially in the Latino community. In its ongoing efforts to combat this problem, Marinela USA promotes a healthy lifestyle that includes a balanced diet together with exercise. With ZumbAtomic, workouts incorporate easy, yet energetic steps set to Latin rhythms that kids enjoy.

"Childhood obesity can lead to diabetes, high blood pressure, and even asthma," said Barajas. "At Marinela USA, we want to stress to young people that changing bad lifestyle habits now can lead to a much healthier future. The solution will not happen overnight. Our efforts are only a small step in the education process."

Consumers can find Marinela ZumbAtomic CDs anywhere Marinela USA products are sold. The contest is open to groups or individuals age 13 or older and is not valid for residents in Florida, Rhode Island or New York. The Marinela Baila Como Una Estrella! promotion runs through September 19, 2010 or while supplies last. Consumers can vote online at www.bailacomoestrella.com for their favorite ZumbAtomic choreography through October 3, 2010. The grand prize winner will be announced October 9, 2010.

About Marinela USA

Marinela USA products are produced by Bimbo Bakeries USA (BBU) which operates 34 bakeries in the United States and distributes top brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann's®, Francisco®, Freihofer's®, Marinela®, Mrs Baird's®, Oroweat®, Stroehmann®, Thomas'® and Tia Rosa®, through more than 7,000 routes. Bimbo Bakeries USA is headquartered in Horsham, PA, and is a wholly owned subsidiary of Mexico's Grupo Bimbo, S.A.B. de C.V., one of the world's largest baking companies with over 108,000 associates and operations in 18 countries throughout the Americas, Europe and China. More information about Marinela USA's full line of products can be found at www.marinelausa.com.

SOURCE Marinela USA
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