NEW YORK, Feb. 10 The MAC AIDS Fund (MAF) today launched its latest VIVA GLAM campaign, a women's initiative aimed at strengthening the service network and resources available to women living with and at risk of contracting HIV.
MAF commissioned nationwide surveys to gauge perceptions of HIV/AIDS and its impact on women through the lens of the American consumer and nation's leading experts. This side-by-side comparison was a crucial step in assessing key areas fueling the spread of HIV/AIDS in women and outlining potential solutions.
As a result of the startling finds, MAF is supporting programs in the United States, Canada and internationally with a commitment of more than $2.5 million. The campaign, spearheaded by new VIVA GLAM spokespersons Lady Gaga and Cyndi Lauper will issue a call to action for women to take control of their sex lives.
Survey highlights include:
"The problem is people still see HIV/AIDS solely as a gay man's disease but the face of AIDS has changed," said Nancy Mahon, Executive Director for the MAC AIDS Fund. "Despite the growing number of HIV infections in women, funding, programs and action are not keeping pace. These results reveal a challenge and opportunity to educate and empower women."
For more information, please visit www.macaidsfund.org to download the executive summary.
About the MAC AIDS Fund
The MAC AIDS Fund, the heart and soul of MAC Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate nonpharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised over $160 Million (U.S.) exclusively through the sale of M·A·C's VIVA GLAM Lipstick and Lipglass, donating 100 percent of the sale price to fight HIV/AIDS. For more information, visit www.macaidsfund.org.
-- Seventy-three percent of American women likely don't know their current HIV status. -- Fifty-eight percent of women say they aren't routinely tested for HIV/AIDS because they either were or are in a monogamous relationship. -- Women are lagging behind men in advocating for their sexual health. It's been 3 years since the average woman last had an HIV/AIDS exam, 2 years since men were last tested. -- Seventy-eight percent of women admit they've engaged in sexual intercourse without a condom primarily because they were in an exclusive relationship. -- According to the experts, women aren't using protection and don't get tested because they still don't see themselves at risk for contracting HIV. -- Just one in every two women believes HIV is a problem that affects women in their community. -- The experts we surveyed point to an issue of gender inequality stating that in relationships, women don't feel powerful enough to fight for their own sexual health.
SOURCE MAC AIDS Fund (MAF)