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Internationally Renowned Fertility Educator and Patient Advocate Partners With Sher Institutes for Reproductive Medicine

Monday, June 9, 2008 General News J E 4
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LAS VEGAS, June 9 The Sher Institutes for ReproductiveMedicine(R) announced today that Pamela Madsen has been named as Director ofClient/Practice Relations to service its 15 offices across the United States.Additionally, Ms. Madsen will be representing ReproCure, a reproductivegenetics laboratory, to help promote its mission of providing fertilitypreservation (egg freezing/banking) services to fertility clinics.

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Ms. Madsen is the founder and former Executive Director of the AmericanFertility Association (AFA), one of the world's premier patient advocacyorganizations for education and support surrounding fertility, infertilitytreatments, adoption, and surrogacy.

"We are thrilled to partner with Pamela and we have great confidence inher commitment to the field of fertility education and patient advocacy," saidDr. Geoffrey Sher, co-founder and Executive Medical Director of the SherInstitutes for Reproductive Medicine. "She will be a great asset to ourorganization."

Ms. Madsen's work with the Sher Institutes for Reproductive Medicine willfocus on launching an innovative, new program promoting continuity of carebetween the Ob/Gyn and the Reproductive Endocrinologist (fertilityspecialist). The "Circle of Care" is the first program of its kind in thecountry aimed at strengthening relationships and increasing communication andcooperation between local Ob/Gyns and SIRM's physicians, who specialize infertility care. "I hope that we will be creating a new model for othersacross the country that will ultimately support the patient during anunusually difficult time in their lives," continued Ms. Madsen. "Servicing theSIRM national network of fertility programs is allowing me to continue my workin educating patients about the importance of getting care early."

ReproCure has recently been in the news for their development ofgroundbreaking technology in the field of human egg freezing. The newtechnology has demonstrated remarkably high pregnancy rates for womenundergoing IVF with frozen/thawed eggs, and holds the potential to make amajor contribution to the arena of fertility preservation.

Ms. Madsen's focus with ReproCure will be to bring this unique technologyinto the mainstream. "In my more than 14 years experience as a patientadvocate in the field of fertility, the need to educate women about theirbiological clocks has been overwhelming. Egg freezing, while it remainscontroversial, may be the single most important breakthrough in reproductivemedicine in many years. ReproCure's breakthrough egg freezing technologyallows us to offer women an opportunity to really manage their ownreproductive life cycle, without having to worry about the proverbialbiological clock."

More About Pamela Madsen

Ms. Madsen's professional experience includes more than 14 years as apatient advocate for people facing reproductive disease. She has participatedin more than 1,500 interviews with national and international print, broadcastand online media, including appearances on Oprah, Dateline NBC, the Today Showand 60 Minutes.

As an internationally recognized patient advocate, Ms. Madsen has advisedhealthcare professionals, related industry and legislative bodies regardingthe concerns and needs of the infertile. She has represented patient issues inmeetings with leaders from the National Institute of Health, FDA, NationalConference of State Legislators, and the President's Council on Bioethics. Shehas spoken at the annual conferences for American Society for ReproductiveMedicine (ASRM), International Consumer Support for Infertility (iCSi) andESHRE.

About The Sher Institutes for Reproductive Medicine (SIRM)

SIRM is one of the nation's largest networks of infertility medicalpractices in the country. Founded in 1998 by Drs. Geoffrey Sher and GhanimaMaa
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