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Innovative Beverage Products Launches New Product Designed to Enhance the Body's Immune Defense

Thursday, January 8, 2009 General News J E 4
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LAS VEGAS, Jan. 7 Cold season has settled in for thewinter months and since the common cold is a leading cause for doctorappointments and missed days of school and work, now is the time to take stepsto help boost your immune system. And Immunity Enhanced Beverage is designedto do just that.

Recently introduced by Innovative Beverage Products, Immunity EnhancedBeverage is a ready-to-drink liquid supplement intended to strengthen thebody's immune defense, while also reducing the symptoms of the common coldand/or flu.

The convenient 4-ounce shot is infused with MaxImmune(TM), a proprietaryblend of ingredients, including many antioxidants, which has been clinicallyproven to have measurable health benefits. The natural ingredients used inthe Immunity Enhanced Beverage include:

"In our research we found consumers were looking for a convenient, greattasting, beneficial supplement that they could use for themselves or theirfamilies," said Donna Hartsough, Senior Director of Brand Strategy. "TheImmunity Enhanced Beverage now enables consumers to help strengthen theirimmune system with this simple, ready-to-drink shot."

The berry-flavored shot is convenient and easy-to-use for anyone, fromkids to adults, looking to strengthen their immune system and help ward offand/or reduce the pesky symptoms of the cold or flu.

Look for Immunity Enhanced Beverage in the cough and cold aisle at Kroger,Kroger Marketplace, Dillons, Fry's Food Stores, Fry's Marketplace, KingSoopers, Smith's Food and Drug Store and Smith's Marketplace.

About Innovative Beverage Products

Innovative Beverage Products, LLC (IBP) develops, manufactures and marketshealthy beverage concepts and distributes them to retail markets, includinggrocery, convenience and pharmacy stores. IBP's creations provide consumerswith high-quality, on-trend, great-tasting beverage products that arerefreshing, and the perfect alternatives for healthy living. In addition tothe Immunity Enhanced Beverage, IBP has created HealthShots, a line of healthbenefit-driven shots and The Beverage, a gourmet line of carbonated beverages.To learn more about IBP and their products, visit www.innovativebeverages.com.-- Green tea extract / polyphenols -- Grape seed extract / grape skin extract -- Mushroom extract -- Vitamin C -- Niacin / Vitamin B12 -- Vitamin B6 -- Folate -- Zinc -- Sodium

SOURCE Innovative Beverage Products, LLC
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