FT. LAUDERDALE, Fla. and LEWISVILLE, Texas, March 3 Home Diagnostics, Inc. (Nasdaq: HDIX), a leading manufacturer and marketer of diabetes testing supplies, selected Parago, an innovative provider of rewards-based incentive solutions, to design, implement and manage rebate programs that will provide consumers the best customer experience possible and great incentives on diabetes supplies.
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Part of the marketing mix, rebates have long been used to attract new customers and provide great discounts on products. Home Diagnostics sought to improve that experience, understanding that the rebate transaction was a critical touch point and the beginning of a long-term relationship with consumers.
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With the Parago rebate program, Home Diagnostics aims to incent consumers to trial, ultimately enjoying its diabetic testing products long-term. The Company sought a rebate provider that could provide proof of performance and reliability, speed to fulfill rebates, exceptional customer service and quick and easy reporting on program activity and success.
"The data is clear: Parago's rebate programs offer high customer satisfaction rates and the ability to quickly and efficiently reward customers. With Home Diagnostics' prior fulfillment company, we were receiving a significant volume of calls into headquarters - with Parago, we have seen more than a 90% drop in calls to headquarters," said a Home Diagnostics spokesperson. "We selected Parago because of its exceptional customer service and inclusion of a web portal that allows us to effortlessly review and track rebates fulfilled. This rebate program has already demonstrated great results; both enticing new customers and pleasing our loyal existing customer base."
Parago is now providing rebates for Home Diagnostics' TRUEresult, TRUE2go and TRUEtrack products, found in Walgreens, CVS, and Rite Aid, as well as many regional and independent pharmacies and mail service providers.
"Rebate programs should enhance a brand's consumer experience, not detract from it. At Parago, we've revolutionized the rebate experience bringing incremental value to our clients and making the experience more rewarding for all stakeholders," said Juli Spottiswood, president and CEO of Parago. "We are pleased to work with Home Diagnostics to deliver the best customer experience that is having a positive impact on both sales and customer satisfaction."
Parago supports an extensive range of sales, channel, employee and consumer incentives for companies, delivering billions of dollars of rewards and incentives annually. Parago's accomplishments are benchmarked not only by their innovation and effectiveness, but their industry-best client retention rate (98%) and consistently strong growth.
About Home Diagnostics, Inc.
Based in Fort Lauderdale, Florida, Home Diagnostics, Inc. (NASDAQ: HDIX) is a leading developer, manufacturer and marketer of diabetes management products. Home Diagnostics, Inc. offers a portfolio of high-quality blood glucose monitoring systems that spans the spectrum of features and benefits to help every person with diabetes better monitor and manage their disease. The Home Diagnostics, Inc. product line includes TRUE2go(TM), TRUEresult®, TRUEtrack®, TRUEbalance(TM), Sidekick®, TRUEread® and Prestige IQ® blood glucose monitoring systems.
The products are available in more than 45,000 pharmacies throughout the U.S. Home Diagnostics is the exclusive co-brand supplier of blood glucose monitoring systems for leading pharmacies including CVS, Rite Aid and Walgreens, as well as distributors such as AmerisourceBergen, Cardinal Health, McKesson, Invacare and Liberty Medical. Home Diagnostics, Inc. was named one of Forbes magazine's "200 Best Small Companies" in 2008, and in 2009 received several recognitions for the company's TRUE2go blood glucose meter, including a Medical Design Excellence Award (MDEA) and a Gold Award in the Medical/Test Equipment category as part of appliance DESIGN Magazine's 22nd Annual Excellence in Design (EID) Awards Competition. For more information please visit www.homediagnostics.com.
About Parago
Parago is the innovative provider of rewards-based incentive solutions that deploy technology to drive better results from consumers, employees and sales channels. Parago provides a full range of corporate and consumer incentive programs to Fortune 500 companies. Its offerings include incentive solutions targeted at customer acquisition and retention, employee performance improvement and recognition programs and sales and channel incentives solutions. Parago has distinguished itself in the rewards-based incentives field for more than ten years by consistent reinvention of legacy approaches, introducing 27 industry firsts and receiving three patents. For more information visit www.parago.com.
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Juli Spottiswood
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