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HighPoint Solutions has partnered with Qforma, the leader in advancedanalytics and predictive modeling for pharmaceutical companies, on theinitiative. Using a physician target universe built from Qforma's iQMap(TM),HighPoint Solutions will develop the incentive compensation plans for thelaunch product across all levels of the organization to drive the product'ssuccess.
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"Our client is launching its new product in a crowded marketplace wherethe gold standard drug is going generic in 2010. It is crucial that a plan isdeveloped offering the right balance of motivation for the sales team andrealistic product uptake, while remaining within the product's budget,"explained Chris Colapietro, vice president of Strategy and Marketing atHighPoint Solutions.
Alan Reicheg, Qforma's senior vice president of Commercial Operations,added, "Advances in analytics are revealing customer behaviors and emergingmarket shifts that point to opportunities, which can be measured andquantified in the BPH market. This type of precision targeting is nowbenchmark technology and our client will use it to make well-informed,strategic sales and marketing decisions."
This project combines HighPoint Solutions' industry expertise withQforma's advanced technologies, to uncover, interpret and utilize insightsfrom prescribing and customer peer interactions present in large data sets --ultimately increasing sales and marketing effectiveness while leveragingoptimal efficiencies as programs critical to the success of the new BPH druglaunch are planned and implemented.
About Qforma
Qforma is an advanced analytics and predictive modeling companyspecializing in sales and marketing solutions for the healthcare industry.Qforma leverages the talents of physicists, mathematicians and programmers,and has developed a unique approach to quantifying large disparate data flowswith the purpose of eliminating the inefficiencies of traditional sales andmarketing techniques.
Qforma is headquartered in Santa Fe, N.M., with offices in Bucks County,Pa., Princeton, N.J. and Boston Mass.
About HighPoint Solutions LLC
HighPoint Solutions is a premier provider of business-driven IT solutionsto more than 50 clients nationwide in the life science, healthcare andfinancial industries. The company provides business consulting, systemintegration and professional services, including onsite industry-specializedIT staffing, offshore resources, managed hosting and application supportservices.
HighPoint is headquartered in King of Prussia, Pa. with additional officesin New Jersey and Chicago. For more information, visitwww.highpoint-solutions.com.Contact: Karen Higgins Sagefrog Marketing (610) 831-5723 [email protected]
SOURCE HighPoint Solutions LLC
