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For consumers and marketers alike, understanding the connection betweensleep and consumer behaviors can help identify a wide range of health,wellness and beauty implications. Such factors include:
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-- Sleep and Health: Research suggests that both short-term and long-termsleep deprivation leads to a myriad of health issues. Whatever consumers'obstacles may be, marketers who encourage people to put sleep first for betterhealth build brand loyalty.
-- Sleep conundrum: Products focused on helping people sleep better andlonger are experiencing huge growth as more people have difficulty getting thesleep they need. Products that help consumers sleep and wake better includesweat-wicking pajamas, a light-up duvet and a smart alarm clock.
-- Sleep as enabler: Presenting sleep as a lifestyle enhancer. Whilesleepers "lose" an hour or two of wake time if they sleep more, they gain itback twofold in energy, productivity and fulfillment.
-- Sleep is personal: From the hyperconnected Millennial to thefinancially stressed Boomer, people's sleep motivators, obstacles andpreferences vary. Understand sleep from an individual perspective, andrecognize that schedules, environments and habits change the conversation.
-- Sleep can be learned: Much like people young and old learn to eat well,stay active and manage stress, so too can they learn to sleep better.Companies can help introduce sleep as an acquired taste for busy people, withtips and tools for mastering the basics.
-- Sleep therapies vary: Most consumers managing sleep are varyingtherapies according to time and context. Meditation and a hot bath on theweekends, crash-fast Rx during the week. The bottom line? Whatever works!Recognize consumers' need for flexibility by speaking to combination therapyand validating multiple approaches.
For more information on Iconoculture's expertise about how sleep affectshealth, beauty and wellness, or to set up a briefing on any of the topicslisted above, please contact:
About Iconoculture
Iconoculture, a cultural trend research company, is the voice of culturaltrends, illuminating not only what's important to consumers worldwide, butalso why it's happening and where it's heading. In order for companies toseize opportunities for developing products, services and messages, they needthe inside story that's driving consumer behaviors and cultural trends.Iconoculture's perspective provides more actionable ideas to Fortune 1000corporations and agencies, enabling companies to become warriors for theirbrands. In 2007, Inc. magazine ranked Iconoculture as one of the topfastest-growing private companies in the nation. For more information, contactIconoculture at 1-866-377-0087 or visit us at www.iconoculture.comLaura Ackerman Office: 508.366.2099, ext. 125 Cell: 508.259.7640 [email protected]
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