Global Pharma Integrates Imperium(TM) to Support Launch Content ROI Initiatives!

Tuesday, October 14, 2008 General News
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WEST CHESTER, Pa., Oct. 13 Modevity, LLC announced todaythat a leading global pharmaceutical manufacturer has integrated Modevity'sImperium technology to become the primary platform for the securedistribution, data collection, viewer tracking and reporting analytics fortheir new product video content. Imperium is applied to this new medicaleducational and promotional content which is then provided to targetedphysicians using multiple distribution methodologies. Imperium tracks allcontent viewing activities and collects physician provided information bothpre- and post-view. All data is then made available through the ImperiumManagement Console for reporting and analytics.

Modevity's Imperium(TM) product is a state-of-the-art content rightsmanagement system that offers life sciences companies a flexible platform forthe secure distribution, content management, custom data collection, viewertracking and reporting analytics for their digital content utilizing anydistribution methodology including Streaming, CD/DVD, Flash Drive, or eveneMail attachment.

Today's pharmaceutical organizations are regularly presented with marketand technology challenges and opportunities. From advanced physician portals,social networking tools to streaming video, closed loop strategies and nowcontent rights management technologies.

"The Imperium product utilizes our proprietary encryption and licensingserver technology to secure, manage, track and report on our client's digitalcontent," stated Tom J. Canova, Co-Founder/CMO Modevity. Mr. Canova adds,"Imperium can become a powerful technology solution to support any Pharma'sClosed Loop Marketing and Medical Education program initiatives."

"Organizations are becoming more dependent on virtual communicationstechnologies such as video streaming, as a part of their communications andmarketing mix," explains Ira M. Weinstein, Senior Analyst and Partner atWainhouse Research. "However, moving these content items online exposesintellectual assets that must be protected and secured. Digital rightsmanagement solutions, like Modevity's Imperium, allow content owners to manageand control the distribution of their on-demand rich media content."

Modevity, LLC, is a leading digital media solutions company specializingin streaming media, virtual events and content management for distributedstakeholders through our RxConnex, eConnex and Imperium applications. Asexperts in implementing and integrating these solutions, Modevity enablesreturns on technical investments by helping clients use technology to increaseproductivity, drive revenues and improve their competitive positions. Modevityis headquartered in West Chester, PA.

SOURCE Modevity, LLC


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