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Fresh New Produce Program Rewards Eating Right, Living Healthy

Thursday, October 16, 2008 General News
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CINCINNATI, Oct. 15 -- New in your grocery produce aisle this month: FreshFunds(TM): Healthy Rewards for Healthy Living(TM), a way to earn rewards forbuying and eating more fresh tasting, healthy produce and snacks. Bycollecting Fresh Funds Points from the packaging of any specially-markedChiquita(R) Fruit Bites -- like Chiquita(R) Apple Bites -- or Fresh Express(R)items you purchase, you can log onto FreshFunds.com to redeem your points bybidding on weekly auctions for exciting prizes like a Wii Fit or a trip to theWine Country; make a donation to Susan G. Komen for the Cure(R) or Relay ForLife(R); or get great instant prizes. The more points you score, the morerewards you can win!
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Fresh Funds(TM) is a truly unique program with a bonus for consumers whoselect all-natural, great-tasting, healthy salads and snacks. Produced by thefresh fruit and salad innovators at Chiquita and Fresh Express, Fresh Fundsmakes it both fun and rewarding to maintain a healthy lifestyle by offeringvaluable points for choosing healthy snacks and eating right.
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The array of fresh salads and snacks that offer purchase points wereselected because they best meet you and your family's needs for natural,convenient nutrition in a great-tasting package.

Because Chiquita and Fresh Express care about wellness and health, theywant to do their best to encourage consumers to embrace a healthy lifestyle.Eating 5-to-9 servings of fruits and vegetables every day is recommended byhealth professionals, and Fresh Funds(TM) makes it easy and fun to eat right.

You already make an effort to make healthy choices when you shop. Now youcan feel even better, because when you make these healthy choices, FreshFunds(TM) rewards you. Always on the cutting edge of fresh new produceconcepts, Chiquita and Fresh Express offer this rewards program as another wayto meet your needs for great taste, nutrition and real value.

Fresh Express (a subsidiary of Chiquita Brands L.L.C.) has been at theforefront of developing fresh new produce concepts for generations. America'ssalad innovator Chiquita, a brand that's trusted by shoppers, offers freshfruit and fresh fruit products that meet today's consumer demands forconvenient, fresh, delicious and healthy snacks.

Chiquita and Fresh Express' Fresh Funds(TM) is designed for the on-the-golifestyle, rewarding shoppers for eating fresh salads and healthy snacks theycan feel good about with lifestyle prizes they'll love. Signing up for FreshFunds is as simple as enjoying a delicious salad or tasty snack, collectingthe Fresh Funds points and bidding at FreshFunds.com to win or purchase prizesthat will make a healthy lifestyle even more rewarding.

Enhance your "salad days" and get healthy rewards for good eating habitsby visiting www.freshfunds.com .

With annual revenues of approximately $4 billion, Chiquita BrandsInternational, Inc. is a leading international marketer and distributor ofhigh-quality fresh and value-added food products - from energy-rich bananasand other fruits to nutritious blends of convenient green salads. Thecompany's products and services are designed to win the hearts and smiles ofthe world's consumers by helping them enjoy healthy fresh foods. The companymarkets its products under the Chiquita(R) and Fresh Express(R) premium brandsand other related trademarks. Chiquita employs approximately 23,000 peopleoperating in more than 70 countries worldwide. For more information, pleasevisit our web site at www.chiquita.com .

Contact: Elizabeth England- Chiquita(R) and Fresh Express(R) Fresh Funds(TM) Serves Up Taste, Nutrition and Convenience with a Big Bonus -

SOURCE Chiquita Brands International, Inc.
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