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Fresh Air Campaign to Showcase Minnesotans' Love of Smoke-Free Air

Tuesday, September 11, 2007 General News J E 4
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MINNEAPOLIS, Sept. 10 Today marks the beginning of a newmarketing campaign designed to educate and excite Minnesotans about theFreedom to Breathe Act, the statewide smoke-free law that goes into effect onOctober 1. The new law will make all indoor workplaces smoke-free, includingbars, restaurants and private clubs. Called Fresh Air, the multimedia campaignis sponsored by ClearWay Minnesota(SM). The majority of the campaign will runfrom September 10 through mid-November.

Viewers will be introduced to the Fresh Air campaign through a newtelevision ad that celebrates Minnesotans' love of the outdoors and thebenefit of bringing fresh air indoors. "All Minnesotans love fresh air; infact, many of us travel hours up north just to enjoy it," said Jerry Fury,Vice President Creative Director at Clarity Coverdale Fury, Inc., theadvertising agency that produced the campaign. "Fresh Air celebrates how wewill soon be able to enjoy that fresh Minnesota air in all indoor spaces aswell as outdoor ones."

Fresh Air will also be heard on the radio and seen in restroom ads and athttp://www.freshairmn.org. The radio ads will also remind Minnesotans aboutClearWay Minnesota's QUITPLAN(R) Services. October 1 will be a great day forsmokers to try and quit, and quit-smoking services are available to anyMinnesotan who wants help through QUITPLAN Services by calling1-888-354-PLAN (7526) or visiting http://www.quitplan.com. "The Freedom toBreathe Act will improve the health of Minnesotans," said David Willoughby,Chief Executive Officer of ClearWay Minnesota. "October 1 is not only a greatday to start enjoying smoke-free bars and restaurants in Minnesota, but it's agreat day to try to quit smoking through the free help QUITPLAN Servicesoffers."

In addition to the ads, Fresh Air materials for business owners are beingdistributed through a partnership with local health organizations around thestate. Materials include signs and information about the new law to assistbusiness owners in becoming smoke-free.

Please note: The Freedom to Breathe Act applies to all indoor workplaces.For more detailed information on the law, visit http://www.freshairmn.org.

ClearWay Minnesota(SM) is an independent, non-profit organization thatimproves the health of Minnesotans by reducing the harm caused by tobacco.ClearWay Minnesota serves Minnesota through its grant-making program,QUITPLAN(R) Services and statewide outreach activities. It is funded with3 percent of the state's 1998 tobacco settlement.

For more information on QUITPLAN Services, call 952-767-1400 or visithttp://www.clearwaymn.org.

SOURCE ClearWay Minnesota
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