SAN FRANCISCO, March 22 AIDES, the first AIDS-prevention non-profit organization in France, announced today that it has started a new collaboration with award-winning ad agency Goodby, Silverstein & Partners.
The agency will support AIDES' fight against HIV by developing multiple campaigns to increase the organization's awareness and promote positive behavior change.
Goodby, Silverstein & Partners, known for such classic works as the "got milk?" and Budweiser Frogs campaigns, previously developed work for Nike and also represents Hewlett-Packard, Frito-Lay, Sprint, Nintendo, Haagen-Dazs and the NBA, among other renowned brands.
"We're very proud of having an agency of the caliber of Goodby, Silverstein & Partners working on our side. We're thrilled, especially because we know how innovative they can be," said Olivier Denoue, Managing Director of AIDES.
"We could not be more excited to work with AIDES. We're honored to help such a groundbreaking, audacious organization in its fight against HIV," said Rich Silverstein, co-chairman of Goodby, Silverstein & Partners.
Created in 1984, AIDES (which means "helps" in French) is the first AIDS-prevention non-profit organization in France. Strong of 1500 militants, volunteers or employees, AIDES is active in more than 70 cities across France. Its mission is to defend people's rights, fight exclusion and discrimination and lobby public organizations, health policies and lawmakers to foster change for a more equal access to treatments. Often groundbreaking in its approach, AIDES is consistently challenging status quo with fresh ideas and leading innovative projects to reduce the risks of contamination. AIDES never compromises with its fundamental ethical principles: ideological independence, confidentiality, respect of identity, non-judgment and freedom of expression.
To know more about AIDES, please visit www.aides.org.
About Goodby, Silverstein & Partners
Goodby, Silverstein & Partners, a unit of the Omnicom Group, is one of the world's most respected and most awarded advertising agencies. Founded in 1983, the company is based in San Francisco and has over 500 employees serving a broad array of national and international accounts, including Hewlett-Packard, Frito-Lay, Haagen-Dazs, CMPB ('got milk?'), Adobe, Sprint, NBA, and many others. To know more about GS&P, please visit www.goodbysilverstein.com.
SOURCE Goodby, Silverstein & Partners