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Finally ... A Pure and Perfect Multi-Vitamin for Every Kid

Wednesday, May 28, 2008 General News
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BRATTLEBORO, Vt., May 27 While whole food, chemical-freenutrition is ideal to a child's healthy growth and development, parents havehad a singular choice with children's multi-vitamins: "food supplements" thatconsist of chemical vitamin isolates. But today, New Chapter -- the leadingproducer of organic, whole food complexed vitamins and supplements -- givesparents a welcomed alternative with EveryKid(TM), the first whole foodcomplexed children's multi-vitamin made with organic ingredients.
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"All kids need wholesome, safe foods," said Dr. Charles Benbrook, chiefscientist at The Organic Center. "Nourishing young, growing bodies with thevitamins, minerals and antioxidants they need each day is equally important."
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EveryKid provides the natural nourishment nature intended for childrenwith a safe and delicious whole food complexed multi-vitamin made with organicingredients. Free from added pesticides, fungicides and herbicides,particularly dangerous to kids' vulnerable systems, EveryKid is natural andnourishing supplemental food that kids can reach for each day.

"Promoting your child's health with real foods and fruits is a fundamentalpriority for any parent who has embraced organic alternatives in other partsof their life," said Paul Schulick, founder, chairman and chief formulator ofNew Chapter. "With many kids today consuming more calories but getting lessnutrition from them, EveryKid also helps fill critical nutrient gaps in thedaily diet."

Organic complexed whole foods deliver the ideal form of essentialmicronutrients, and EveryKid is the first whole food complexed supplement madejust for children. This complex formula of essential vitamins and nutrients,offers bio-available nutrition -- providing nutrients that children's bodiesrecognize, as food, to help young bodies thrive.

EveryKid is an organic first; a supplement without the aluminum "lake"dyes, artificial preservatives and flavors, or chemical residuals found inmany current alternatives. It is also easily digestible, and gentle enough onyoung tummies to even be taken on an empty stomach.

EveryKid offers children a healthy dose of the natural nutrition they needin a delicious, convenient and portable powder pouch. The fun pouches come intwo great-tasting, tongue-tingling, fruit flavors; Amazing Apple and BrilliantBerries. Each flavor is made from an organic blend of fruit and naturalflavors without the addition of refined sugars. Recommended for children ages4+, EveryKid is a blend of pure wholesomeness that can be taken anytime,anywhere, without mixing, messes or cleanup.

"As responsible consumers, we all like to feel that we're makingconscious, sustainable choices for our bodies, our families and theenvironment," said Tom Newmark, CEO of New Chapter. "New Chapter is excited tooffer a new choice for children that parents can feel confident deliversnature's natural goodness."

About New Chapter

Located in Brattleboro, Vermont, New Chapter is the supplement industry'sfirst certified organic manufacturer producing vitamins and minerals made withorganic ingredients. Founded in 1982, the company currently formulates 96distinct formulas -- across probiotic nutrients, herbal therapeutics, activeorganic mushrooms, green superfoods, as well as tonics and topicals -- sold toapproximately 4,000 natural health food stores and supplement shops, includingWhole Foods and Vitamin Shoppe. In addition to natural health products, NewChapter is committed to supporting and protecting the environment, and thecompany's Costa Rican farm, Luna Nueva, is a world model for organicsustainable agriculture in the rain forest. For more information on NewChapter, visit http://www.newchapter.com.

SOURCE New Chapter
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