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Dr. Siegal's COOKIE DIET(R) Products Now at Over 1,300 GNC Stores and GNC.com

Friday, January 15, 2010 General News J E 4
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MC LEAN, Va., Jan. 14 Dr. Siegal's Direct Nutritionals, LLC, today announced that its Dr. Siegal's COOKIE DIETŪ brand cookies are now available at more than 1,300 GNC stores in the United States. The products arrived at just over 600 stores in August and sales have exceeded DSDN's projections. The company also said that, since its chocolate and oatmeal raisin cookies are currently among the top selling products in the Diet Support category on GNC.com, next week it will begin supplying all flavors of Dr. Sanford Siegal's famous cookies and shake mixes, and his latest book, Dr. Siegal's Cookie Diet Book: How a Doctor and His Cookie Helped 500,000 People Lose Weight Fast (2009, Hyde Park Publishing Ltd., 320 pages, ISBN 978-0-9822728-3-19999), for sale on GNC's web site.

"Sales of Dr. Siegal's Cookie Diet products at both GNC stores and GNC.com have exceeded our projections and we're delighted to be expanding the relationship with more locations and products," said Matthew Siegal, president and CEO of DSDN. "Clearly, GNC and Dr. Siegal's Cookie Diet are a great fit, so we're planning to allocate significant marketing resources to promoting the availability of our products at GNC."

Sanford Siegal, D.O., M.D., conceived the idea of a diet based on a hunger-satisfying cookie in the early 1970s while writing a book about natural substances in foods that suppress hunger. He decided to engineer a food specifically to help his patients to stick to the low-calorie diet that he advocates. Dr. Siegal produced a formula for a proprietary mixture of amino acids that resulted from combining certain food substances and baked it into cookies that he gave to a few patients. Dr. Siegal's COOKIE DIETŪ was an overnight success. His South Florida medical practice soon expanded to 14 clinics and he began supplying his cookies and other foods to hundreds of other doctors.

In 2007, Dr. Siegal and his son, Matthew Siegal, the company's CEO, began offering their cookies, shake mixes, and other products to the general public through www.CookieDiet.com (which has more than 117,000 members) and retail stores, including Walgreens, GNC, and Samsclub.com.

Although copycat products have recently appeared, Dr. Siegal's original cookie-based diet continues to command a nearly 100 percent share of voice in the press.

Dr. Siegal's COOKIE DIETŪ and Sanford Siegal, D.O., M.D., are perpetually in the news. Recent stories include:

ABC's Good Morning America

NBC's Today Show

KNBC-TV Los Angeles

ABOUT DR. SIEGAL'S COOKIE DIETŪ

Dr. Siegal's COOKIE DIETŪ is a 35 year old, profitable, 100% debt-free, family-owned business comprising several companies with corporate locations in the Miami, Florida, and Washington, DC, metro areas. Under license from Dr. Siegal's SM Licensing Corporation, Dr. Siegal's Direct Nutritionals, LLC operates the web site CookieDiet.com (117,000 members) and distributes products directly to consumers and resellers including Walgreens, GNC, Samsclub.com, and independent retailers and physicians.

Media Relations: Dr. Siegal's COOKIE DIET(R) (CookieDiet.com) 877-377-4342 (North America) 703-677-8068 (Elsewhere)

SOURCE Dr. Siegal's COOKIE DIET (CookieDiet.com)
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