SILVER SPRING, Md., Dec. 21 Discovery Health's fifthannual NATIONAL BODY CHALLENGE returns to help battle the obesity epidemicwith its biggest and best year yet, with online registration beginning onDecember 27, 2007, at discoveryhealth.com. One of America's largest and mostcomprehensive fitness and weight-loss initiatives, with over 1.5 millionparticipants registered to date, NATIONAL BODY CHALLENGE offers a multimediaapproach to health and wellness. This year, Discovery Health is teaming upwith Kashi, America's Milk Processors and Bally Total Fitness to provide thetools, inspiration, and information necessary for adopting healthierlifestyles. The NATIONAL BODY CHALLENGE provides participants unparalleledfeatures and support for getting into shape-entirely free of charge.
A one-stop shop for a New Year's resolution that really works, theNATIONAL BODY CHALLENGE's online home at discoveryhealth.com boasts anunrivaled array of over 1,000 recipes and meal plans provided by Eating Well,as well as health tips from renowned experts such as Dr. Mehmet Oz and Dr. PamPeeke. The Web site also features special video content containing exercisetips, sample fitness regimens and a special NATIONAL BODY CHALLENGE workoutdesigned by celebrity fitness guru Gilad. Also, participants who register atdiscoveryhealth.com by January 11, 2008, will receive a free eight-week passto Bally Total Fitness, good for use at any of the health club's 354 locationsnationwide. Whether joining alone or along with friends or family members,participants can motivate each other and stay connected through NATIONAL BODYCHALLENGE community tools, including user-generated blogs, message boards andregular chat sessions.
On television, Discovery Health will premiere the compelling andempowering stories of real people struggling with weight loss and unhealthylifestyles. On Monday, January 7 at 8:00 PM (ET/PT,) NATIONAL BODY CHALLENGE:TWINS EDITION kicks off four consecutive specials featuring the stories offour sets of overweight twins working together to change their lifestylehabits in an effort to reclaim their health and positive self-image. Expertssuch as Dr. Peeke and Dr. Lydie Hazan take the twins under their wings toexplore the roots of their weight issues and then develop effective diet andfitness solutions that will fit into their hectic everyday lives. In additionto the primetime specials, Discovery Health will be airing special workoutprogramming during its morning block and will offer additional fitness contentvia the Discovery Health On-Call VOD service.
In addition, on January 5 and 6, the NATIONAL BODY CHALLENGE hits the roadto bring the fun and excitement to residents of the Seattle, Chicago, NewYork/New Jersey and Baltimore/Washington areas. Discovery Health, along withthe American Heart Association, the American Diabetes Association, Kashi,America's Milk Processors and Bally Total Fitness, will be invading localmalls to make sure that people are starting 2008 right. Each location willfeature NATIONAL BODY CHALLENGE experts, local fitness leaders and theinspiring twins from the television specials offering tips, leading demos andfiring up the crowds. For more information on events in these markets, pleasevisit discoveryhealth.com.
From the computer to the television, from the mall to the gym, theNATIONAL BODY CHALLENGE is dedicated to helping you get fit for the New Yearand find the new you.
Discovery Health Media includes the Discovery Health and FitTV televisionnetworks and online assets including www.discoveryhealth.com, as well as itsContinuing Medical Education (CME) business and Discovery's first stand-aloneVOD service, Discovery Health On-Call. Discovery Health Media is part ofDiscovery Communications, the number-one nonfiction media company reachingmore than 1.5 billion cumulative subscribers in over 170 countries.Discovery's 100-plu