NEW YORK, May 6 Long known for its creative excellence on national brands, as well as retail and media accounts, the New York advertising agency DeVito/Verdi has quickly become one of the most acclaimed agencies in healthcare advertising. Taking home a total of 31 awards at last week's Aster Awards and Healthcare Marketing Report Advertising Awards shows certainly helps burnish that image.
The independent agency received 17 awards at last week's 2010 Aster Awards competition, including six gold and eight silver. At this week's 27th Annual Healthcare Advertising Awards, the agency took home 14 awards, including one "Best of Show" and four gold awards.
In both competitions, the agency was honored for its work on behalf of its impressive roster of hospital clients: Mount Sinai Medical Center (New York), North Shore/LIJ (Long Island), Abington Memorial Hospital (Philadelphia) and Massachusetts General Hospital (Boston)
"The long list of winning ads in hospital marketing is a testament to our ability to develop creative work that delivers a strong emotional reaction," said Ellis Verdi, president of DeVito/Verdi. "We're fortunate to work for some of the top hospitals in the nation that all have a tremendously compelling story to tell. They also all demand the best, which is what helps create great advertising."
The Aster Awards are held annually, and are judged by a panel of design and healthcare marketing professionals. The Healthcare Advertising Awards are held under the direction of the Healthcare Marketing Report, the national newspaper of healthcare marketing.
At the 2010 Aster Awards, the agency won Gold in the following categories: Newspaper Advertising (Abington), TV Advertising (Abington), Service Line - Surgical Services (Mount Sinai), Service Line - Orthopedic Services (Mass General), Radio Commercial (Mass General) and Radio Series (North Shore/LIJ).
At the 27th Annual Healthcare Advertising Awards, the agency won "Best of Show" in the Television Campaign category for North Shore/LIJ. It also won gold awards in the following categories: Television Series (North Shore/LIJ), Radio Commercial (North Shore/LIJ), Television Series (Abington Memorial Hospital), Magazine Series (Mass General).
Much of the recent healthcare advertising can be viewed at www.devitoverdi.com.
Last fall, DeVito/Verdi received 16 nominations for its healthcare advertising from the prestigious Clio Healthcare Awards Show and The Global Awards, both of which honor creative and marketing excellence in healthcare communications throughout the world. Over the past two years, the agency has been bestowed numerous healthcare advertising awards from nearly a dozen national and international awards shows.
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry. Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.
DeVito/Verdi, which has been voted "Best Agency" six times over the last 12 years by the AAAA, has created some of the most memorable ad campaigns of the past 20 years. DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as The National Association of Broadcasters, Sony, Canon, Kohl's, BMW, Daffy's, Meijer, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, Duane Reade Drug Stores, EPC Cigar Col, eCampus, SteinMart, Reebok, Hotwire.com, Office Depot, Legal Sea Foods, Appleton Rums, Pepsi/SOBE, Corazon Tequila, Empire Kosher Chicken, Acura, CarMax, Sports Authority, Four Eyes Optical and others. For more information on DeVito/Verdi, visit www.devitoverdi.com.