Customer Experience Conference: Fortune 100 Companies Share Case Studies of Success

CHAPEL HILL, N.C., Jan. 17 Across industries companieshave begun to spotlight, but are still facing many challenges capturing, thetrue customer experience and its many facets. From making sense of customerdata to completing the feedback loop in the call center, the processesinvolved in creating the customer experience require a quality check, to saythe least.

For this reason, the 10th Annual Customer Experience Conference sponsoredby Best Practices, LLC's Global Benchmarking Council will focus on "UsingQuality to Improve the Customer Experience," Feb. 25-27, 2008.

Register online at http://www3.best-in-class.com/gr133.htm this week totake advantage of discounted hotel room rates.

Gain tremendous insight from case studies presented at the conference.You will learn...

To find out more about this working conference, download "Using Quality toImprove the Customer Experience" at http://www3.best-in-class.com/gr138.htm orcontact Shelley Alfred-Watkins at (919) 767-9254 [email protected].

The 10th Annual Customer Experience Conference represents one of thenetworking opportunities at the core of the Global Benchmarking Council'smission to promote primary research, knowledge exchange, and operationalexcellence in three broad areas of business operations:

BEST PRACTICES, LLC is a research and consulting firm that conducts workbased on the principle that organizations can chart a course to superioreconomic performance by studying the best business practices, operatingtactics, and winning strategies of world-class companies. For moreinformation, call (919) 403-0251 or visit http://www3.best-in-class.com/.-- Toyota: How to use a strategic customer experience tool to increase sales, close rates and customer advocacy. -- Johnson & Johnson: To determine how to synthesize customer engagement data to discover the factors that will influence the company in the long-term. -- Hewlett-Packard: Through prioritizing processes that have an impact on customer loyalty, areas for investment and improvement are identified. -- IBM: How to ensure positive customer experiences through your company's virtual face, its web site. -- Orbitz: To create a distinctive brand that will drive financial performance. -- Wells Fargo: To achieve call center excellence, areas of improvement should run the gamut, from the tone of the representative to the call center structure.

SOURCE Best Practices, LLC

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