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"There's nothing like a cancer diagnosis to give you religion about thekinds of things you are willing to put into your body," says Ziefert.
So the new friends decided to develop a healthy food product people couldfeel good about giving. Meanwhile, they became intensely interested inresearch findings that showed the promising health benefits ofantioxidant-rich foods, which protect cells from the damaging effects of freeradicals. So they developed a gift food assortment called ANTIOXINABOX, acollection of gourmet, antioxidant-rich Antiox Superfoods(TM) andRejuvaHeal(TM) all-natural, antioxidant-rich spa products. Both ship in areusable, recyclable wooden gift box, in keeping with the company ethos ofsustainability.
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Visitors to the Web site, http://www.antioxinabox.com, can select from avariety of items to customize their gift boxes. The product line includesdark Belgian chocolates, dark chocolate cocoa, roasted nuts, dried fruitsnacks, assorted teas, light and dark honey as well as skin lotion, a bathball and lip balm. The Web site also contains links to antioxidant researchand discussion forums and every ANTIOXINABOX purchase includes literatureabout the nutritional benefits of various types of antioxidants and their bestfood sources.
"We want our Web site visitors and customers to be better educated aboutthe relationship between nutrition and health," says ANTIOXINABOX co-founderSteve Smith. "Hopefully, they will be encouraged to make better food choicesonce they learn that doing so can improve the quality of their lives."
For example, he adds: "Many people mistakenly think they can get a healthydose of antioxidants by simply taking a daily vitamin pill, but recentresearch calls that approach into serious question."
Scientists at Copenhagen University recently reported that, afterreviewing 67 studies, they found "no convincing evidence" that antioxidantsupplements reduce the risk of death. "We found no evidence to supportantioxidant supplements for primary or secondary prevention," they said.
"It should come as no surprise that what nutritionists -- and mom -- havebeen telling us all along is true," says Smith. "There really is nosubstitute for a healthy diet."
Smith and Ziefert plan to donate a portion of ANTIOXINABOX's annualprofits to universities and laboratories researching the health effects ofantioxidants.
This release was issued through eReleases(TM). For more information,visit http://www.ereleases.com.For more information, contact: Beverly M. Payton Day: 215-357-5075 Eve: 215-355-6067 Mobile: 215-512-7739 E-mail: [email protected]
SOURCE ANTIOXINABOX
